Poppy Playtime becomes Steam's global top seller and doubles its all-time peak player count record

Huggy Wuggy a monstrous stuffed toy — (Image credit: Mob Entertainment)

Are you ready to step back inside the abandoned toy factory at Playtime Co.? Sure, it's creepy down there, but what's the worst that could happen? It's not like the toys are going to come to life and hug you to death, right? Ha ha! Ha ha ha. Ha.

It sure looks like a lot of people are turning down the lights and carefully tiptoeing into the latest chapter of Poppy Playtime. With the launch of Chapter 5 today, the first-person horror puzzle adventure has become Steam's global top seller and smashed its own peak player count record.

According to SteamDB, the release of Chapter 4 in January 2025 drew a peak of 25,128 terrified players, but Chapter 5 more than doubled that today with 52,866 concurrents. That's a lot of people having the bejeebers scared out of them by Poppy Playtime's creepy cast of characters, which includes the Prototype, a dark and deadly doll made of both organic and mechanical parts, last seen (or glimpsed, at least) in Chapter 4.

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As for the horror game screeching to the top of the Steam global sellers list, that's probably partly because there's a big cuddly Poppy Playtime Toybox Bundle, where you can buy Chapters 2, 3, and 4 at 50% off. (Chapter 1 is free—that's how they get ya hooked.) The new Chapter 5, meanwhile, is $19.99.

Poppy Playtime: Chapter 5 - Wrongside Outimals Commercial - YouTube

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Chris started playing PC games in the 1980s, started writing about them in the early 2000s, and (finally) started getting paid to write about them in the late 2000s. Following a few years as a regular freelancer, PC Gamer hired him in 2014, probably so he'd stop emailing them asking for more work. Chris has a love-hate relationship with survival games and an unhealthy fascination with the inner lives of NPCs. He's also a fan of offbeat simulation games, mods, and ignoring storylines in RPGs so he can make up his own.

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