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New IDC report claims worldwide PC shipments fell by 5% but revenue didn't, as 'vendors are pushing through price increases faster than demand is dropping'
By James Bentley Published
News Thanks, AI.

MacBook Neo review
By Ian Evenden Last updated
Score: 80% Apple's cheap laptop struggles to rise to the occasion, but remains an impressive little machine.

The RAM crisis comes for Apple: Mac and iPad prices jacked up by hundreds as company says 'We have never seen a component price increase this much, this quickly'
By Joshua Wolens Published
News Think different (prices).

Trump says Apple has agreed to build chips with Intel in the USA
By Jeremy Laird Published
News But for now, it's just a post on Truth Social...

'Price increases are unavoidable' says Tim Cook, proving even Apple isn't impervious to the global memory shortage
By Jacob Fox Published
News "We’re willing to use our balance sheet to help be a part of the solution."

Apple's virtual Siri-ball is a glowing reminder to Google and Microsoft that user interfaces really matter in software
By Nick Evanson Published
News I'll take environmental lighting over a cell-blocking button any day of the week.

This year's Computex has highlighted just how big an impact Apple can have on the wider computing industry
By Jacob Fox Published
Computex 2026 Now let's hope the industry follows the MacBook Neo's pricing.

New data predicts PC sales will tank in 2026 but Apple is doubling MacBook Neo production according to reports
By Jeremy Laird Published
News Supply or demand?
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