As Ubisoft struggles to get games out the door, it's investing even more into generative AI

Ubisoft announced sweeping changes to its business today, confirming more layoffs, major internal restructuring, and the cancelation of seven projects including Prince of Persia: The Sand of Time. At the same time it renewed its pledge to double down on generative AI.

In a document released today Ubisoft describes its "radically new value-creation" business model, which it claims will help it become "a more gamer-centric organization" thanks to a "rightsized and more agile organization".

Ubisoft's embrace of generative AI is nothing new. Last year the company revealed Teammates, a "playable generative AI research project" featuring AI-powered NPCs capable of dynamically interacting with the player. Teammates was an evolution of an earlier experiment dubbed Neo NPCs, and it's easy to see how it could be implemented in future Ubisoft games, especially its sprawling open world affairs.

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Shaun Prescott is the Australian editor of PC Gamer. With over ten years experience covering the games industry, his work has appeared on GamesRadar+, TechRadar, The Guardian, PLAY Magazine, the Sydney Morning Herald, and more. Specific interests include indie games, obscure Metroidvanias, speedrunning, experimental games and FPSs. He thinks Lulu by Metallica and Lou Reed is an all-time classic that will receive its due critical reappraisal one day.

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