Take-Two Interactive

Latest about Take-Two Interactive

NEW YORK, NEW YORK - NOVEMBER 08: CEO of Take-Two Interactive Software Strauss Zelnick attends Paley International Council Summit at Paley Museum on November 08, 2022 in New York City. (Photo by Steven Ferdman/Getty Images)
Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'

By Andy Chalk Published

news Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.

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Jason and Lucia sitting on a pier, enjoying a beer together in the first Grand Theft Auto 6 trailer.
Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage every appropriate individual'

By Elie Gould Published

News "Just explain to me how it is that you've decided, 'No, no GTA 6, not interested?'"

23 Comments
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Asha Sharma
Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'

By Andy Chalk Published

news Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

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GTA Online
Rockstar celebrates official GTA mod support by nuking non-official mod platform

By Rich Stanton Published

News Can't we all just get along?

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News
Take-Two CEO says you can trust that GTA 6 release date because they've spent, like, so much money on marketing in the run-up to it, and they're 'Not selling hamburgers' here

By Joshua Wolens Published

News No free hamburgers with GTA 6. You heard it here first.

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Strauss Zelnick, chairman and chief executive officer of Take-Two Interactive Software Inc., during an Economic Club of New York event in New York, US, on Monday, June 17, 2024. Take-Two Interactive Software, Inc. develops, markets, distributes, and publishes interactive entertainment software games and accessories. Photographer: Jeenah Moon/Bloomberg via Getty Images
'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'

By Andy Chalk Published

news CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.

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DreQuan Priest in Grand Theft Auto 6
Grand Theft Auto 6 'launch marketing' will begin this summer as the November release date remains on track

By Andy Chalk Published

news For consoles, at least. For PC? Well, no.

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Protagonists Jason and Lucia in Grand Theft Auto 6.
Will Take-Two announce another Grand Theft Auto 6 delay tomorrow?

By Andy Chalk Published

news The company's first quarterly report of the calendar year drops on February 3, and some GTA fans are getting a little antsy.

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Bully Online mod screenshot - three kids fighting
Bully Online, the ambitious mod that brought multiplayer and more to Rockstar's classic school sim, shuts down a month after launch: 'This was not something we wanted'

By Andy Chalk Published

news An official explanation for the shutdown hasn't been shared yet, but it sure looks like a C&D dropped hard.

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Protestors with an IWGB banner outside Take-Two's London office.
Judge denies interim pay for fired Rockstar employees, but the decision 'does nothing to suggest that Rockstar will not be found guilty of unfair dismissal when the case goes to trial,' union says

By Andy Chalk Published

news The judge said the bar for demonstrating a "pretty good chance of success" in the case is higher than what will apply at the final hearing.

9 Comments
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