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US President Donald Trump listens during a cabinet meeting in the Cabinet Room of the White House in Washington, DC, on January 29, 2026. (Photo by Brendan SMIALOWSKI / AFP via Getty Images)

Trump says Apple has agreed to build chips with Intel in the USA

By Jeremy Laird Published

News But for now, it's just a post on Truth Social...

News
A close-up photo of a pair of Micron and SK Hynix DDR5 DIMMs, showing the memory modules on black/green PCBs on the left. On the right, Apple CEO Tim Cook wipes a tear during his final Apple Worldwide Developers Conference (WWDC) at Apple Park in Cupertino, California, on June 8, 2026.

'Price increases are unavoidable' says Tim Cook, proving even Apple isn't impervious to the global memory shortage

By Jacob Fox Published

News "We’re willing to use our balance sheet to help be a part of the solution."

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A split image showing a promotional example of Siri AI's interface in visionOS on the left and the Copilot button in Microsoft Excel on the right

Apple's virtual Siri-ball is a glowing reminder to Google and Microsoft that user interfaces really matter in software

By Nick Evanson Published

News I'll take environmental lighting over a cell-blocking button any day of the week.

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Apple MacBook Neo in Citrus colour.

This year's Computex has highlighted just how big an impact Apple can have on the wider computing industry

By Jacob Fox Published

Computex 2026 Now let's hope the industry follows the MacBook Neo's pricing.

Computex 2026
The MacBook Neo in yellow, held aloft.

New data predicts PC sales will tank in 2026 but Apple is doubling MacBook Neo production according to reports

By Jeremy Laird Published

News Supply or demand?

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Apple MacBook Neo in Citrus colour.

'We undercalled the level of enthusiasm': Apple's Tim Cook says supply is constrained for the MacBook Neo, but 'we could not be happier with how things are going at the moment'

By Andy Edser Published

News Flying off the shelves.

19 Comments
News
A screenshot from the promotional video for the Apple Vision Pro headset, showing a long haired man holding on to a pair like Dambuster goggles

Apple has reportedly 'given up' on the Vision Pro headset and that doesn't seem like a good thing for VR, generally

By Jeremy Laird Published

News No more Metaverse, Vision Pro apparently dead, VR just can't get a break... roll on Steam Frame.

7 Comments
News
The MacBook Neo in yellow, held aloft.

Apple is reportedly set to speed past Dell and become the third-largest laptop vendor, thanks in part to the affordable MacBook Neo

By Andy Edser Published

News Neoooooooom.

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The Sims 3 - a Sim with long blonde hir weaaring a green shirt grabs her head with both hands, screaming in dismay.

'I basically sprinkle water drops on top of tissue paper': One redditor's quest to cool their Mac mini

By Andy Edser Published

News Cursed.

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Tim Cook, chief executive officer of Apple Inc., beside an Apple Vision Pro mixed reality (XR) headset during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc. will charge $3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. Photographer: Philip Pacheco/Bloomberg via Getty Images

Tim Cook hands over Apple's $4 trillion reins to 'the perfect person for the job', hardware engineering SVP John Ternus

By Jacob Fox Published

News Ternus has led Apple's hardware engineering since 2021.

News
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