Blizzard talks user-created content in WoW, writing for Titan

WoW-Cataclysm-review-4

Much as I've always wanted to design a questline in which Grom Hellscream comes back to life and makes my world whole again, World of Warcraft's a straight shooter when it comes to story. Sure, users can mod the UI, but – compared to, say, City of Heroes' Mission Architect – the possibilities are far from limitless. Don't think, however, that Blizzard hasn't considered putting the “craft” back in Warcraft.