Microsoft's already pricey Surface laptops have suddenly got a whole lot pricier and you know exactly what to blame for this

A Microsoft Surface laptop with a Qualcomm X processor
(Image credit: Microsoft)

If you mosey on over to Microsoft's Surface store, you might spot something a little alarming, but not in the least bit surprising. Yes, that's right: the prices for every model have increased, with some variants now starting at $500 more than they did at launch. And if you want to point the finger of blame at something, you can join Microsoft in gesticulating wildly at the global memory supply crisis.

The hefty price hikes were spotted by our chums over at Windows Central, and if you're a fan of Microsoft's laptops and tablets, it won't make for pleasant viewing. How about a starting price of $1,500 bar a cent for the base 13-inch Surface Pro, with 16 GB of memory and a 512 GB SSD? Err, no thank you.

Give it another six to eight months, and it's likely to be even worse. Some vendors may well find themselves priced right out of the market. Even Microsoft, with all its money and gravitas, can't escape the fact that there simply aren't enough memory and storage chips going around, and they're being priced accordingly.

It is perhaps rather ironic that Microsoft itself has played a role in all of this, because it's been at the forefront of the rise in generative AI, and has banged that drum hard for well over a year. It's also spent billions of dollars on data centers and AI accelerators, to push Copilot into every nook and crevice of Microsoft's portfolio.

Under different circumstances, I could be pushed to smile wryly if all of this resulted in the collapse of the Surface. But instead, I'm just feeling an ever-increasing sense of gloom that the entire PC industry seems hell-bent on self-destruction, all because a handful of tech giants can see nothing but the dollar signs that AI is waving in front of them.

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Nick Evanson
Hardware Writer

Nick, gaming, and computers all first met in the early 1980s. After leaving university, he became a physics and IT teacher and started writing about tech in the late 1990s. That resulted in him working with MadOnion to write the help files for 3DMark and PCMark. After a short stint working at Beyond3D.com, Nick joined Futuremark (MadOnion rebranded) full-time, as editor-in-chief for its PC gaming section, YouGamers. After the site shutdown, he became an engineering and computing lecturer for many years, but missed the writing bug. Cue four years at TechSpot.com covering everything and anything to do with tech and PCs. He freely admits to being far too obsessed with GPUs and open-world grindy RPGs, but who isn't these days?

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