Take-Two Interactive
Latest about Take-Two Interactive

Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'
By Andy Chalk published
news Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.

Take-Two CEO Strauss Zelnick cannot fathom anyone not wanting to play GTA 6: 'I think we'll be able to engage every appropriate individual'
By Elie Gould published
News "Just explain to me how it is that you've decided, 'No, no GTA 6, not interested?'"

Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'
By Andy Chalk published
news Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

Rockstar celebrates official GTA mod support by nuking non-official mod platform
By Rich Stanton published
News Can't we all just get along?

Take-Two CEO says you can trust that GTA 6 release date because they've spent, like, so much money on marketing in the run-up to it, and they're 'Not selling hamburgers' here
By Joshua Wolens published
News No free hamburgers with GTA 6. You heard it here first.

'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'
By Andy Chalk published
news CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.

Grand Theft Auto 6 'launch marketing' will begin this summer as the November release date remains on track
By Andy Chalk published
news For consoles, at least. For PC? Well, no.

Will Take-Two announce another Grand Theft Auto 6 delay tomorrow?
By Andy Chalk published
news The company's first quarterly report of the calendar year drops on February 3, and some GTA fans are getting a little antsy.

Bully Online, the ambitious mod that brought multiplayer and more to Rockstar's classic school sim, shuts down a month after launch: 'This was not something we wanted'
By Andy Chalk published
news An official explanation for the shutdown hasn't been shared yet, but it sure looks like a C&D dropped hard.

Judge denies interim pay for fired Rockstar employees, but the decision 'does nothing to suggest that Rockstar will not be found guilty of unfair dismissal when the case goes to trial,' union says
By Andy Chalk published
news The judge said the bar for demonstrating a "pretty good chance of success" in the case is higher than what will apply at the final hearing.
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