news The ASA wants games to make it clear how much items actually cost with real-world money.
News The popular—and lucrative—loot box style economy is gone due to a 'changing regulatory climate'.
news Loot boxes are extremely lucrative for Electronic Arts, but they're still a lightning rod for controversy and criticism.
news Dr. David Zendle said there's a clear connection between loot boxes and problem gambling that must not be trivialized.
Other publishers, including Activision, Electronic Arts, Take-Two, and Ubisoft, will also implement full odds disclosure.
news Because loot box rewards can't be officially monetized, they're exempt from the classification.
news CEO Strauss Zelnick said during yesterday's earnings call that loot boxes are "not material to us."