Mircrotransactions and DLC have tripled the value of the game industry By Fraser Brown published 12 October 17 News Surprise: loot boxes make loads of cash.
Loot boxes are not gambling according to the ESRB By Andy Chalk published 11 October 17 news Ratings board says there's an element of chance, but you're guaranteed to get something.
Behind the addictive psychology and seductive art of loot boxes By Alex Wiltshire published 28 September 17 just one more How gambling principles and seductive animation compel players to drop cash on card packs and weapon crates.
