In what is either a genuine call for World of Warcraft purity or a subtly brilliant Rift marketing scheme, a WoW-centric blogger has created a campaign, complete with a badge that you can post to your site, to designate his and other WoW blogs as "Rift-free zones," in response to what he considers to be an excessive amount of Rift-related posting cropping up in the wake of the fledgling MMORPG's well-received release. He's got a fair point: after all, you don't come to PC Gamer to read about Mario's latest adventure.
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