Buy Cyberpunk 2077 on Steam and you get an exclusive short story
But if you buy it on GOG you get an exclusive comic.
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Anyone who buys Cyberpunk 2077 on Steam, whether as a pre-order or after release, will receive an exclusive short story called '2AM — She Calls'. To be clear, this is not an in-game reward. It's a story written by Cyberpunk 2077 story lead Tomasz Marchewka that will presumably show up as a pdf in your game files. As explained on Twitter, the story "will show you the hostile streets of Night City as seen by Frank, an ex-NCPD officer working the night shift as a Combat Cab driver." Buying Cyberpunk 2077 on Steam will also net you some other exclusives, "including avatars, posters, and a wallpaper", presumably for display on your Steam profile.
It's unusual for CD Projekt Red to offer exclusive items on a storefront that isn't GOG, but buying the game there will get you a different exclusive—Cyberpunk 2077: Big City Dreams, a 50-page digital comic about scavengers in Night City written by CDPR's narrative manager Bartosz Sztybor, with art by Filipe Andrade and Alessio Fioriniello.
Note that this is different to the Cyberpunk 2077 tie-in comics being published by Dark Horse, which are called Trauma Team and Where's Johnny? CD Projekt Red do love their comics, and some of the The Witcher ones were quite good.
So yeah, buy it from Steam if you like stories without pictures and from GOG if you like stories with pictures. At least they're not in-game exclusives?
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

Jody's first computer was a Commodore 64, so he remembers having to use a code wheel to play Pool of Radiance. A former music journalist who interviewed everyone from Giorgio Moroder to Trent Reznor, Jody also co-hosted Australia's first radio show about videogames, Zed Games. He's written for Rock Paper Shotgun, The Big Issue, GamesRadar, Zam, Glixel, Five Out of Ten Magazine, and Playboy.com, whose cheques with the bunny logo made for fun conversations at the bank. Jody's first article for PC Gamer was about the audio of Alien Isolation, published in 2015, and since then he's written about why Silent Hill belongs on PC, why Recettear: An Item Shop's Tale is the best fantasy shopkeeper tycoon game, and how weird Lost Ark can get. Jody edited PC Gamer Indie from 2017 to 2018, and he eventually lived up to his promise to play every Warhammer videogame.

