Total War: Three Kingdoms is a massive hit in China

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Theme is only part of the reason why, though.

The day it launched, Total War: Three Kingdoms smashed the series record for concurrent players, and over the weekend that number has climbed to more than 190,000. That’s in no small part thanks to the game’s popularity in China, a trend that has peaked with the series’ turn to the nation’s Three Kingdoms era.

Rob Bartholomew, Creative Assembly’s chief product officer, spoke with GamesIndustry.biz about Three Kingdom’s success, and said that the Chinese market has “kind of gone crazy for us” with this latest Total War entry.

On the one hand, it’s hardly surprising that Chinese players would be excited to play the first Total War title that deals with Chinese history specifically. But Bartholomew says that China has been a growing market for Total War for a while now.

“China, in particular, has dramatically moved up through the market share ranking for our titles over the last four or five years,” he said. “We’re now at a point where China is absolutely the most major market for Three Kingdoms.”

If you’re a newcomer to Total War: Three Kingdoms, you can check out our beginner’s guide for helpful tips on how to get started. Or if you’re still on the fence about it, here’s our Total War: Three Kingdoms review.