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BMW's latest brilliant microtransaction idea: Let them play videogames

By Rich Stanton published

CES 2024 Why does this feel like a bad idea.

CES 2024
BMW Dee

BMW's color-changing car looks ripped out of a videogame but it might be for real

By Jeremy Laird published

news BMW is working hard on productionizing E Ink technology for car bodies.

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A Mercedes-EQ electric vehicle.

Microtransaction hell intensifies as Mercedes turns improved car acceleration into a subscription

By Jonathan Bolding published

News $1,200 a year to use the engine you paid for to its fullest.

News
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Welcome to microtransaction hell: Buy a BMW, pay monthly for the car's features

By Rich Stanton last updated

news Talk about cut cartent.

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A BMW electric SUV

BMW shows off colour shifting car at CES

By Hope Corrigan published

news It could be the future of RGB but for entire panels.

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BMW Rivalworks The Rival Rig gaming chair concept from the side with gaming monitor

BMW's new gaming chair concept is halfway to a car

By Jacob Ridley published

News Includes motors, climate control, and an AI.

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