Intel Rocket Lake Core i9 11900K gets a funky new box

Intel Core i9 11900K — (Image credit: Videocardz)

There's always a buzz around a new processor launch, and given Intel is playing catchup to AMD's Zen 3, it's only reasonable that it pushes the boat out that little bit harder right now. Its soon-to-be-released Rocket Lake-S chips get a new look across the board, with the halo chip, the Core i9 11900K, getting some seriously lavish packaging to call its own.

Assuming that the leaked shots over on VideoCardz are legit, the angular design complete with blue perspex panels isn't your normal processor packaging. We can't quite tell from these shots what's going on here, beyond it's clearly not the neat geometric shapes that have preceded it.

Core i9 9900K packaging — (Image credit: Intel)

There is a natural progression here from the Core i9 9900K's dodecahedron and the sheared corner of the 10900K—it's clearly from the same mindset—but they've let themselves think outside the erm… box a little too. You'll notice it lines up with Intel's marketing redesign that dropped towards the end of last year as well. That means we get the new Intel logo (no swirl here folks), and the new font for the Core branding too.

I'm not so keen on the blue shading on the CORE and prefer the clean look of the normal 11th Gen packaging, but to each their own. It may be that the final versions don't look quite so ropey, but we'll have to wait and see. It shouldn't be long now either, as the new chips are expected to ship in March, although we're still waiting on the exact dates.

Intel COre i9 10900K — (Image credit: Intel)

Given that Intel had to kill off the elaborate packaging of the Core i9 10900K recently for shipping reasons, we can't help but wonder if there are two different camps at work in Intel HQ. One that wants to make an event of the halo chip and another that simply wants to get chips on pallets and not ship stale air around the world. We'll have to see how long it'll be before the latter wins out.

Alan has been writing about PC tech since before 3D graphics cards existed, and still vividly recalls having to fight with MS-DOS just to get games to load. He fondly remembers the killer combo of a Matrox Millenium and 3dfx Voodoo, and seeing Lara Croft in 3D for the first time. He's very glad hardware has advanced as much as it has though, and is particularly happy when putting the latest M.2 NVMe SSDs, AMD processors, and laptops through their paces. He has a long-lasting Magic: The Gathering obsession but limits this to MTG Arena these days.