Steam Next Fest's top played games include only 1 of over 500 demos with an AI disclosure

Three games including a monkey, an anime person, and a soldier on a rope
(Image credit: 1047 Games | Bandai Namco | Lefto Studio)

Valve has revealed the ten most played Steam Next Fest demos, and based on the hours I've spent browsing the more than 4,000 demos, I'm not super surprised by the results. Bandai Namco's forthcoming Sword Art Online RPG, Echoes of Aincrad, is grabbing a lot of expected attention, and so is the offroading sim by the creators of Art of Rally. There's a Soulslike extraction RPG, a new 6v6 Titanfall-like by the Splitgate studio, and a cheerful looking dollop of friendslop.

Here's the full list, which is provided in no meaningful order:

There's some decent stuff in there: I'm especially keen to try Casualties: Unknown and Over the Hill. Mortal Shell 2's absence is notable, and I'm surprised that Valor Mortis—the new first-person Soulslike by Ghostrunner devs—isn't listed. Half of these games are multiplayer, and only one of the games listed have an AI disclosure.

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That one's Embers of the Uncrowned, the next Nexon MMO which, ironically, appears to have the biggest budget of the lot. "During the development and live service of the game, AI-based tools may be utilized to support in-game visual content creation, marketing materials, live chat translation features, and partial in-game dialogue and script localization," reads the disclosure.

"In all such cases and regardless of the workflow, the final product is a reflection of our own development team's creativity and artistic expression."

The latest Next Fest has plenty of games with AI disclosures. Of the 4,397 products listed as Next Fest demos on SteamDB, 551 have the AI Content Disclosed user tag attached. Of course, user tags on Steam can be exploited, but assuming there's not some widespread concerted effort to tarnish non-AI games with the AI tag, that's a very high figure. Last week over 300 games were released on Steam, and 120 of them had AI disclosures.

The floodgates are open but that doesn't mean we're wilfully drowning. I think a new Nexon MMO—or any big budget MMO, really—is going to attract a lot of curiosity no matter how it was made. But I've noticed this week while browsing Next Fest that I've fallen into the habit of scrolling directly to where the AI disclosure normally sits on a Steam store page, without reading the description, watching the start of the trailer, or looking at a screenshot. It's not a brilliant user experience, and given how common antipathy towards AI in games seems to be, it's probably about time Steam included a filter.

Shaun Prescott
Australian Editor

Shaun Prescott is the Australian editor of PC Gamer. With over ten years experience covering the games industry, his work has appeared on GamesRadar+, TechRadar, The Guardian, PLAY Magazine, the Sydney Morning Herald, and more. Specific interests include indie games, obscure Metroidvanias, speedrunning, experimental games and FPSs. He thinks Lulu by Metallica and Lou Reed is an all-time classic that will receive its due critical reappraisal one day.

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