Britain's most read paper reckons Deus Ex: Human Revolution cybernetic eyeball is real

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UK newspaper, The Sun, have included fictional Sarif Industries cyborg eyeball tech in a roundup of "AMAZING GADGETS JUST AROUND CORNER". Such technology, they say, "is in its infancy now" but "will be commonplace to our grandkids."

It looks like they've been fooled by the apparently extremely convincing Sarif Industries viral marketing site , a fabrication of Eidos Montreal and Square Enix.

Augmented eyeball tech does exist in a basic form. Last year the BBC reported on retinal implant surgery that restored a semblance of sight to two blind men. We are still a long way from Sarif Industries eyeballs and, sadly, Sarif Industries elbow chisels.

This sort of thing happens more often than you might expect. A while back an ITV documentary mistook ARMA 2 footage for real war .

Tom Senior
Tom Senior

Part of the UK team, Tom was with PC Gamer at the very beginning of the website's launch—first as a news writer, and then as online editor until his departure in 2020. His specialties are strategy games, action RPGs, hack ‘n slash games, digital card games… basically anything that he can fit on a hard drive. His final boss form is Deckard Cain.