DayZ creator calls to 'normalize delaying games,' that consumers can show Xbox and Sony 'that delays are okay' and, oh, 'Personally: don't preorder games, folks. Commercially: please preorder games'
"It's the only way PlayStation/Xbox notice us."
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
Dean Hall, creator of DayZ and CEO of RocketWerkz, has a message for the world: let's all be more chill about game delays. Especially devs who, Hall reckons, can often work themselves into far too much of a tizz about avoiding delays, sometimes to the detriment of the final game.
Hall's remarks came as part of a recent AMA in which he and several other RocketWerkz devs fielded questions from fans and curious onlookers. "Games cost a lot of money to make. Timing makes a tremendous difference to the cost of a game, so there can be huge impacts with delays releasing a game," he wrote. "Players want quality and certainty, but it is my belief that developers latch onto this and get 'target fixation' about launches."
He reckons that, sure, some of that fixation is about concrete finances, but a lot of it isn't. "Some of this is because of revenue pressures, but much of it is wrapped up in perception." Dev fears about disappointing players or exiting the hype cycle with a delay, says Hall, come with their own consequences.
"Failure to delay also leads to 'crunch culture'. So I am here today on a mission—let us normalize delaying games. You as consumers have the power to make it clear to platform holders (Xbox, PlayStation) that delays are okay.
"I think most delays happen due to a failure to hit quality," wrote Hall in a later answer to a fan question. "And even when devs want to provide quality, they don't have the money they can spend to hit it. So they try and hide it, or ignore it. This is what happened with the ICARUS launch and we paid the price of going to Mixed [Steam rating]."
Hall referenced RocketWertz' own history of delays in his call to action, noting that the Dangerous Horizons expansion for Icarus "has been delayed many times since we first announced it when the game launched."
Also delayed: Icarus' console version, which he adds is "available on PlayStation and Xbox stores as a preorder" before cheekily adding "(personally: don't preorder games, folks. commercially: please preorder games, as it's the only way PlayStation/Xbox notice us)." Such is the doublethink capitalist subjectivity forces us into, folks.
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
As Shigeru Miyamoto famously did not ever actually say: a delayed game is only delayed for a time, but a bad game is bad forever. I'd say Hall's entirely correct to say we should, well, perhaps not welcome (it's always a bit sad to wait for your treat), but respect delays. As to whether our combined might can convince Microsoft and Sony to let devs punt games as much as they need until they're worthy of release? I'd like to live in that world, but I'm not convinced we do.
2026 games: All the upcoming games
Best PC games: Our all-time favorites
Free PC games: Freebie fest
Best FPS games: Finest gunplay
Best RPGs: Grand adventures
Best co-op games: Better together

One of Josh's first memories is of playing Quake 2 on the family computer when he was much too young to be doing that, and he's been irreparably game-brained ever since. His writing has been featured in Vice, Fanbyte, and the Financial Times. He'll play pretty much anything, and has written far too much on everything from visual novels to Assassin's Creed. His most profound loves are for CRPGs, immersive sims, and any game whose ambition outstrips its budget. He thinks you're all far too mean about Deus Ex: Invisible War.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.


