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Microsoft executives have been expecting the Xbox division to achieve 30% profit margins—almost double the industry average—since 2023
By Lincoln Carpenter published
News Recent layoffs, closures, and cancellations have all been in pursuit of a seemingly unachievable target.

'Something needs to be done about this': Battlefield 6 players are fed up with 'absolutely disgusting' Call of Duty-like mobility
By Elie Gould published
News I didn't even know this was possible.

'I'll even eat dog poop if it means winning': This job posting for an AI ad company is so unhinged, I'm still trying to decide if it's satire or not
By Andy Edser published
News Just imagine it in Alec Baldwin's voice.

Krafton is now an 'AI-first company,' will spend $70 million on a GPU cluster to 'serve as the foundation for accelerating the implementation of agentic AI'
By Andy Chalk published
news The new strategy represents "a complete reorganization of the company's operational development system, placing AI at the center of problem solving."

Borderlands 4 smashes sales in the US, says analyst—it was the top dog in September, the fastest-selling entry in the series, and is already the 3rd most-bought game this year
By Harvey Randall published
News Phat loot.

Razer thoughtlessly alienates half its audience with ad showing a man blocking out a woman's 'yapping' with its latest headset
By Jacob Ridley published
News The ad is still live…

Power? Contact. Fuel? Check. Ignition? Go! This, ladies and germs, is the way to boot up your desktop PC
By Jeremy Laird published
News Delayed gratification at its finest.

Some of The Sims 4's biggest content creators have just stepped down from EA's creator network in the wake of the $55B Saudi-backed buyout: 'This situation is a nightmare for our community'
By Mollie Taylor published
news Plumbella, James Turner, and lilsimsie are all pivoting away from their biggest game.
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