Codemasters drop shooters and action games for cars, form Codemasters Racing label
UK-based Publisher and developer Codemasters have given up making shooters, choosing instead to focus on racing games. The company have launched a new publishing label - Codemasters Racing - that will be responsible for putting out Codemasters' upcoming games. They include the inconsistently capitalised but consistently good DiRT rally series, and the similarly speedy official F1 games.
Codemasters' comms chief Rich Eddy clarified the change to MCV. "In racing, we are number two in Europe and that’s not good enough. Racing is our DNA, it is our heritage, it is our specialisation and it is our absolute focus going forward." No clues as to where that leaves Dizzy in this shakeup.
DiRT Showdown will be the first gAmE (that's how you do it, right?) to be released under the new imprint. The change is surely a good move for the publisher. They're pack leaders in the racing oeuvre, but recent forays out of it haven't met with much success. A focus of assets and resources on the games they're best at makes sense.