Yakuza series creator reportedly in talks to join China's NetEase

toshihiro nagoshi
(Image credit: SEGA)

The creator of the long-running Yakuza series, Toshihiro Nagoshi, is reportedly in talks with Chinese publisher and developer NetEase to hire him away from Sega, where he's worked since 1989.

Bloomberg reports that NetEase wants Nagoshi to build a new team and develop new games for the rapidly growing publisher. Things are reportedly still in the discussions phase, so exact details probably won't be known for some time.

"Tencent and NetEase have been speaking to just about all publicly traded studios here and are actively courting some privately held developers, too. They both feel pressure to make headway in Japan, especially since game regulations in their home market are becoming increasingly restrictive," industry analyst Serkan Toto told Bloomberg.

The news comes as China imposes tighter limits on the amount of time underage players can play, up to a maximum of one hour from 8-9 pm on Fridays, Saturdays, and Sundays. Chinese publishers will inevitably be looking for talent that can make games for 18+ audiences or successfully work within the Chinese government's restrictions.

Nagoshi's first credit was a designer role on Sega's Virtua Racing series. He later produced and directed the Monkey Ball franchise before joining the Ryu Ga Gotoku studio to kick off the Yakuza series in 2005 on the PlayStation 2. In the past few years, Yakuza has grown in popularity in the West, recently receiving a prequel, remasters of all six core games, and last year's Yakuza 7, which transformed the game from an action brawler into a turn-based RPG. 

Joseph Knoop

Joseph Knoop is a freelance writer specializing in all things Fortnite at PC Gamer. Master of Creative Codes and Fortnite's weekly missions, Joe's always ready with a scoop on Boba Fett or John Wick or whoever the hell is coming to Fortnite this week. It's with a mix of relief and disappointment that he hasn't yet become a Fortnite skin himself. There's always next season...