World of Warcraft charity pet sales contribute $1.9m to tsunami relief efforts
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
World of Warcraft players around the world have contributed over $1.9 million to help the Japanese earthquake and tsunami relief efforts. Massively report that all this money was raised by players purchasing the Cenarion Hatchling from the World of Warcraft pet store.
The pets were introduced into the game back in May. In the period stretching from the pets' launch to the 31st, July Blizzard gave 100% of the proceeds made from players purchasing the pets to the Japanese charity, meaning WoW players managed to raise $2 million in just three months.
The Cenarion birds sold for $10 each, which means over 190,000 players must have contributed to the total. This this isn't the first time Blizzard have sold in-game pets to help charity. Just last November we reported that players had raised $800,000 from the sales of Moonkin Hatchlings, with half of proceeds going towards the Make-A-Wish foundation. WoW players should give themselves and their Cenarion Hatchlings a hearty pat on the back.
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

