"I don't want Witcher to be sold by crappy stores which don't care about the consumers." That's what the impressively titled Marcin Iwinski - co-founder, Member of the Board and Business Development at CD Projekt Group - had to say at GDC last week.
"Look what [Steam] have done with Steamworks," he continued. "They've offered a lot of stuff and are forever linking the developers with the platform. All of their offering is free so... is there any better strategy? No. Give a lot of value."
Marcin says that other digital distribution platforms need to innovate, not immitate if they're to succeed: "Look what the other guys are doing 'Oh, we'll copy Steamworks.' GOG has a unique offering because we go a totally different way, we offer free downloads of free additional materials, and we sold over 40 000 copies of The Witcher 2 on GOG. It was the second biggest market for us."
Marcin also confirmed that The Witcher 2 will eventually end up on EA's rival distribution platform, Origin.
"It will be on Origin. I'm a big pilot of the user experience so I'm checking along the platforms; is it good, is it friendly?"
