Green Man Gaming CEO speaks out on EU digital sales ruling

Yesterday the European Court of Justice ruled that consumers had the right to sell digital their digital games . This is something that could potentially change digital distribution forever, but how exactly? Eurogamer have been speaking to Paul Sulyok, CEO of Green Man Gaming, about what all this could mean.

There's a few potential impacts this could have on the market. With Sulyok pointing out that the current trend for short term, high discount sales is vulnerable to the emergence of a used market. A third party could buy keys in bulk during a sale, and then sell them on at a mark up once the sale has ended, undercutting the original distributor. "The classic technique of deep discount, short time limited discounts, all of that will be slightly skewed now." he says "Because you don't want to have a deep discounted game that can then be sold on elsewhere."

Green Man Gaming currently allows gamers to trade in their downloaded games to get discounts on future purposes. But Sulyok points out that if Steam or Origin were to enact the same practice it would have a serious impact on his business. Again this allows third parties to game the system by taking advantage of a short term sales, then trading them in.

Gamers have grown accustomed to big Steam sales and Humble Bundles giving them cheap games in a short term window, but this ruling could threaten that practice. If putting your game in the Humble Bundle just once will grant third party distributors an infinite number of one penny copies, people might not be willing to take the risk.