Strauss Zelnick
Latest about Strauss Zelnick

Take-Two has seemingly laid off an unspecified portion of its AI team, including its head of AI
By Rick Lane published
News Luke Dicken, who previously spent a decade with Zynga, says his time with the company "has come to an end".

Take-Two boss says he's not interested in putting ads into premium games: 'It would seem unfair'
By Andy Chalk published
news Industry analyst Matthew Bell predicted a rise in in-game advertising last month as publishers pursue new revenue streams, but Strauss Zelnick doesn't see it happening.

Take-Two boss declines to offer advice to the new Microsoft Gaming chief, says she'll be fine on her own: 'She’s a highly accomplished executive who’s done just great without ever having met me'
By Andy Chalk published
news Asha Sharma came into Microsoft's Xbox business without a background in gaming, but Zelnick did the same thing at Take-Two and that's worked out pretty well.

'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'
By Andy Chalk published
news CEO Strauss Zelnick says generative AI remains a tool for enabling creators to do bigger and better things, but it sounds like a shift away from past comments.

Take-Two boss Strauss Zelnick says gaming is 'moving towards PC' as the industry shifts away from closed systems, but we still don't have a GTA 6 announcement
By Andy Chalk published
news Console gaming isn't going anywhere, but consoles? That's a different matter.

Take-Two boss says 'we've never regretted' delaying a game following the Grand Theft Auto 6 pushback, says other studios might have better luck if they did the same thing once in a while
By Andy Chalk published
news Strauss Zelnick says delays are "painful" but companies who don't postpone games that need more work do so "at their peril."

AI is 'a combination of metadata with a parlor trick,' Take-Two boss says: 'A great thing' for business, but it's not creative and never will be
By Andy Chalk published
news Strauss Zelnick shared his thoughts on the impact of AI on game development at today's Paley International Council Summit.

Take-Two boss is really very confident that Grand Theft Auto 6 won't be delayed again: 'My level of conviction is very, very high'
By Andy Chalk published
news Anything can happen, but Strauss Zelnick is a believer.

Take-Two boss says Civilization 7 projections 'are very consistent with our initial expectations' despite its rough start: 'The key thing is that Civ has always been a slow burn'
By Andy Chalk published
news Civ games traditionally have a long time and Strauss Zelnick believes Civ 7 will too.

'Consumers are not okay with okay': Take-Two boss says BioShock 4 is taking so long because the company's goal is 'to make the best entertainment, not necessarily the most entertainment'
By Andy Chalk published
news Despite its troubles, Strauss Zelnick promises BioShock 4 is not at risk of being cancelled.
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