Epic bans indie horror game Horses just one day before launch due to 'inappropriate content', despite having approved that content weeks ago
Horses is out today, but you won't find it on the two biggest PC gaming storefronts.
A week after the indie horror game Horses was banned from Steam, and just one day before it was set to launch elsewhere, Epic Games has decided that it too will not allow the game to be sold on its storefront. Publisher Santa Ragione said in a blog update that Epic informed it of the decision at 5 pm CET/11 am ET on December 1, saying the game violates its policies on "inappropriate content" and "hateful or abusive content."
Epic didn't tell Santa Ragione how exactly Horses violated its guidelines, according to an email from the publisher sent to PC Gamer, but only made what it described as "broad and demonstrably incorrect claims" about it. Santa Ragione filed an appeal, but it was rejected 12 hours later with no further explanation. Epic also indicated the game could be updated to bring it into compliance, but "the email did not include any information on what would need to be changed," Santa Ragione said, and even if it had there'd be no way to make extensive changes one day ahead of release.
Epic was not more forthcoming on the matter in a statement provided to PC Gamer. "We set clear guidelines for the content that can be distributed on the Epic Games Store and found violations of those guidelines during our extensive review," Epic Games communications director Jake Jones said.
Part of that review process, Epic told Santa Ragione, included filling out an International Age Rating Coalition questionnaire on Horses, which it says resulted in an Adult Only (AO) rating. This seems odd: Santa Ragione said it had already filled out the questionnaire as part of Epic's submission process, and did not receive an AO: "We received a PEGI 18 and an ESRB M rating, as currently displayed on the Horses coming soon page on the Epic Games Store." Both of those ratings can still be seen on the storefront.
Santa Ragione also questioned why Epic would redo the questionnaire at all, given that developers have to fill it out themselves in order to be allowed to sell their games in the first place. It further claimed that builds of Horses had already been submitted and reviewed by Epic, "with the final achievements-ready build being approved for release 18 days prior to launch."
As it did following the Steam ban, Santa Ragione argued that Horses "does NOT contain explicit or frequent depictions of sexual behavior."
"All nudity in the game is completely censored via pixelation," the publisher wrote. "There is never any visible sexual act involving genitalia and all animations are stylized and unrealistic. Additionally, in the three hours of gameplay contained in the game, there are only four brief and censored sexual sequences, with two of them happening mainly off camera. And finally, we explained that the content presented does not in any way promote abuse (including animal abuse). The game is a strong critique of violence and abuse in general."
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
Horses does have some nudity, though, as well as adult themes, and that can be vexing for an industry that's often more focused on selling product than making art, or even mere provocative statements—particularly when it's already facing pressure from major payment processors over adult-oriented content. Epic has always been more selective about what it allows on its storefront than Steam, which is home to numerous hardcore sex games, so it's not entirely surprising that Epic would bow out of Horses too.
But that it would wait until this last minute to make the move—literally the day before release—doesn't speak especially highly of its processes, and it makes me wonder if this isn't so much about the game as it is about the public's perception of it, largely the result of Steam's refusal to carry it.
Despite the Steam and Epic bans, Horses is still available on GOG, Itch.io, and the Humble Store: Humble had initially intended to distribute the game via Epic Store keys, but with the new ban in place it opted to go with a DRM-free direct download instead.

1. Best CPU: AMD Ryzen 7 9800X3D
2. Best motherboard: MSI MAG X870 Tomahawk WiFi
3. Best RAM: G.Skill Trident Z5 RGB 32 GB DDR5-7200
4. Best SSD: WD_Black SN7100
5. Best graphics card: AMD Radeon RX 9070

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.

