Steam Achievement names can be upsettingly long, Cookie Clicker discovers
Only 5.9% of players have learnt about biscuit pioneer Adolphus W. Green, apparently.
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
GamesRadar+
Your weekly update on everything you could ever want to know about the games you already love, games we know you're going to love in the near future, and tales from the communities that surround them.
Every Thursday
GTA 6 O'clock
Our special GTA 6 newsletter, with breaking news, insider info, and rumor analysis from the award-winning GTA 6 O'clock experts.
Every Friday
Knowledge
From the creators of Edge: A weekly videogame industry newsletter with analysis from expert writers, guidance from professionals, and insight into what's on the horizon.
Every Thursday
The Setup
Hardware nerds unite, sign up to our free tech newsletter for a weekly digest of the hottest new tech, the latest gadgets on the test bench, and much more.
Every Wednesday
Switch 2 Spotlight
Sign up to our new Switch 2 newsletter, where we bring you the latest talking points on Nintendo's new console each week, bring you up to date on the news, and recommend what games to play.
Every Saturday
The Watchlist
Subscribe for a weekly digest of the movie and TV news that matters, direct to your inbox. From first-look trailers, interviews, reviews and explainers, we've got you covered.
Once a month
SFX
Get sneak previews, exclusive competitions and details of special events each month!
Achievement names often feel like an afterthought. Usually forgettable, at best a mildly funny pun beeping onto your screen as an award for collecting 15 trinkets. But it turns out that Steam's cheevos may let you store a whole lot more than just a passing gag, a fact the developers of Cookie Clicker are acutely aware of.
Cookie Clicker recently made the jump to Steam, and as such, sports fancy new features like cloud saves and Steam achievements. But as spotted by digital artist Kha on Twitter, Cookie Clicker's developers evidently appear to have discovered that Steam achievements sport a shockingly long character limit—far beyond what could ever fit in that tiny pop-up in the corner of your screen.
found on the achievements page for cookie clicker: pic.twitter.com/4tM8olngO2September 6, 2021
There's a comic brilliance to the way the achievement bleeds off the page in the above tweet. But there's more to it, providing a brief Wikipedia summary of Nabisco founder Adolphus W. Green in a friendly, if matter-of-fact tone. In full, it reads:
"There's really no hard limit to how long these achievement names can be and to be quite honest I'm rather curious to see how far we can go. Adolphus W. Green (1844–1917) started as the Principal of the Groton School in 1864. By 1865, he became second assistant librarian at the New York Mercantile Library; from 1867 to 1869, he was promoted to full librarian. From 1869 to 1873, he worked for Evarts, Southmayd & Choate, a law firm co-founded by William M. Evarts, Charles Ferdinand Southmayd and Joseph Hodges Choate. He was admitted to the New York State Bar Association in 1873. Anyway, how's your day been?"
At time of writing, only 5.9% of players have unlocked the achievement, rewarded for baking 10 sextillion cookies per second.
Despite being a good eight years old, Cookie Clicker still holds up. The game quickly reached an "overwhelmingly positive" rating on Steam—proof that while a lot may have changed in the past 10 years, our collective desire to see numbers go up (no matter how arbitrary those numbers may be) remains as strong as ever.
Keep up to date with the most important stories and the best deals, as picked by the PC Gamer team.

20 years ago, Nat played Jet Set Radio Future for the first time, and she's not stopped thinking about games since. Joining PC Gamer in 2020, she comes from three years of freelance reporting at Rock Paper Shotgun, Waypoint, VG247 and more. Embedded in the European indie scene and a part-time game developer herself, Nat is always looking for a new curiosity to scream about—whether it's the next best indie darling, or simply someone modding a Scotmid into Black Mesa. She also unofficially appears in Apex Legends under the pseudonym Horizon.

