Battlefield 6 fans suspect EA used generative AI in a cosmetics pack for the shooter: 'I would literally prefer to have no sticker than some low quality AI generated garbage'

(Image credit: EA)

Battlefield 6 fans have spotted what they believe to AI-generated art in a winter-themed cosmetics pack for the hugely successful multiplayer shooter.

In a Reddit post titled "Remove this AI shit from the store", user Willcario uploaded an image of a player card sticker named "Winter Warning", which comes as part of Battlefield 6's Windchill cosmetics pack. The sticker depicts a soldier aiming down the sight of an assault rifle. Upon closer inspection, however, the assault rifle clearly has two barrels, leading Willcario and other Battlefield 6 fans to suspect the sticker art is AI-generated.

Remove this AI shit from the store from r/Battlefield

It's worth noting that Blops 7's apparent AI generated artwork isn't the only problem the shooter suffered from. The latest entry was led by a truly appalling campaign, while its scattershot multiplayer experience struggled to provide much that was new or interesting.

Willcario's thoughts on the sticker was met with a broadly concurring response. "Well, there goes my want to keep supporting this game," wrote user Whiterun_jay. User amanisnotaface, meanwhile, said that the fact the sticker is only part of a cosmetics pack does not change how they feel about the apparent use of AI to create said pack. "Well aware I don't have to buy it to play the game, but I'm more than happy to ditch the game entirely if this is the route they go."

In October, VP general manager of Dice and Criterion Rebecka Coutaz told the BBC that players would not encounter generative AI content in Battlefield 6. However, the CEO of EA has previously expressed his excitement over AI tech, while Coutaz followed up her promise by stating that AI was "very seducing" and that "if we can break the magic with AI, it will help us be more innovative and more creative."

Hence, does this represent a change in perspective for EA regarding AI content in Battlefield 6? Or when Coutaz said players wouldn't see AI-generated content in the game, did she mean the release version specifically? Either way, if the sticker is AI-generated, it would surely require EA to disclose generative AI use on Battlefield 6's Steam page in accordance with Valve's policy, which the page doesn't currently do.

PC Gamer has reached out to an EA representative for comment.

Rick has been fascinated by PC gaming since he was seven years old, when he used to sneak into his dad's home office for covert sessions of Doom. He grew up on a diet of similarly unsuitable games, with favourites including Quake, Thief, Half-Life and Deus Ex. Between 2013 and 2022, Rick was games editor of Custom PC magazine and associated website bit-tech.net. But he's always kept one foot in freelance games journalism, writing for publications like Edge, Eurogamer, the Guardian and, naturally, PC Gamer. While he'll play anything that can be controlled with a keyboard and mouse, he has a particular passion for first-person shooters and immersive sims.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.