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Microsoft and Ubisoft are exploring digital alternatives to E3

(Image credit: Major Nelson)

E3 2020 has been cancelled due to the coronavirus outbreak, but Microsoft and Ubisoft have already announced that they will still be continuing with the announcements and news, but this time through digital events. 

In the ESA's statement about E3's cancellation, it also suggested that an online alternative could happen in lieu of the in-person event. Phil Spencer's tweet, below, suggests that Microsoft will be doing its own thing, but that doesn't exclude them from being part of an online E3. 

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Ubisoft hasn't committed to anything yet, but it's currently "exploring options for a digital experience."

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A growing number of publishers had already opted to skip E3 or host adjacent events instead, including Sony and Nintendo, so this might push others to follow suit, potentially making it hard for E3 to stage a comeback next year.  

With two of the year's largest industry events cancelled or postponed, a lot of companies are going to be rushing to find alternatives. At least in the case of E3 the cancellation came months in advance, but GDC attendees only had a couple of weeks notice.

Fraser Brown

Fraser is the UK online editor and has actually met The Internet in person. With over a decade of experience, he's been around the block a few times, serving as a freelancer, news editor and prolific reviewer. Strategy games have been a 30-year-long obsession, from tiny RTSs to sprawling political sims, and he never turns down the chance to rave about Total War or Crusader Kings. He's also been known to set up shop in the latest MMO and likes to wind down with an endlessly deep, systemic RPG. These days, when he's not editing, he can usually be found writing features that are 1,000 words too long. He thinks labradoodles are the best dogs but doesn't get to write about them much.