Unity boss who once called out the 'idiocy' of the metaverse now says his company's new AI tech 'will enable developers to prompt full casual games into existence with natural language only'

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Just a couple weeks after Google seemingly spooked game company investors with its AI-powered "world model" Project Genie, engine maker Unity says it's chasing the same digital dragon, and that "AI-driven authoring" will be one of its major focuses in 2026.

"At the Game Developer Conference in March, we'll be unveiling the beta of the new upgraded Unity AI, which will enable developers to prompt full casual games into existence with natural language only, native to our platform, so it's simple to move from prototype to finished product," Unity CEO Matthew Bromberg said during Unity's Q4 financial results last week (via Game Developer).

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.

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