There's a new Cyberpunk 2077 (opens in new tab) ad out today, and this time Keanu Reeves has a question: Why do you come here? To this wet, festering pit of neon and sickness, boundless wealthy and frenzied depravity, swamped in noise and stink and a relentless assault on the senses that only ends when someone puts a bullet in your face—Why?
Ah, but then he saves us the trouble of having to justify ourselves by answering it for us: For fun. Power. A shock to the system. Yeah.
There's really not anything new in this ad, aside from Keanu himself, who—based on my very unscientific count—appears for a little under five seconds, between fast cuts of cinematics we've seen previously. But it's interesting the way the ad really makes the game look like a new Grand Theft Auto, which I think really came through in the most recent Night City Wire livestream (opens in new tab), too. The focus on vehicles (opens in new tab) may be exaggerating the effect, but the way this new promo clip opens with a long shot of an ugly, over-designed mansion, followed by a woman striding out of a pool and a supercar blasting down the highway is very GTA-like.
That's not necessarily a bad thing—Grand Theft Auto: Cyberpunk is probably inevitable anyway—but it does make me wonder if Cyberpunk 2077 is going to be more of a departure from The Witcher 3: Wild Hunt than we're expecting. We will find out in exactly one month: It comes out on November 19.