Skip to main content
PC Gamer PC Gamer THE GLOBAL AUTHORITY ON PC GAMES
Sign in
  • View Profile
  • Sign out
flag of UK
UK
flag of US
US
flag of Canada
Canada
flag of Australia
Australia
  • Games
  • Hardware
  • News
  • Reviews
  • Guides
  • Video
  • Forum
  • More
    • PC Gaming Show
    • Software
    • Movies & TV
    • Coupons
    • Magazine
    • Newsletter
    • Community guidelines
    • Affiliate links
    • Meet the team
    • About PC Gamer
PC Gamer Magazine Subscription
PC Gamer Magazine Subscription
Why subscribe?
  • Subscribe to the world's #1 PC gaming mag
  • Try a single issue or save on a subscription
  • Issues delivered straight to your door or device
From$32.49
Subscribe now
Popular
  • Gamescom 2025
  • Essential Hardware
  • Battlefield 6
  • PC Gamer quizzes!
  • AI
Recommended reading
A compact gaming PC on a desk with various parts on show.
Hardware This is all the best PC gaming gear we recommend in one techie tier list
The Velocity Micro Raptor ES40 and HP Omen 35L gaming PCs on a blue background with the PC Gamer recommended badge in the top right corner
Gaming PCs Best gaming PCs in 2025: these are the rigs and brands I recommend today
Selection of products the PC Gamer team is buying over Prime Day
Hardware Tell us what you're buying, or agonizing over this Prime Day week... we'll go first
A showroom desk featuring many peripherals and bits of hardware from the Asus x Hatsune Miku collaboration.
Hardware Asus has announced even more Hatsune Miku-themed gaming gear, further leading me towards financial ruin
An Amstrad-ALT286 retro PC with a Minisforum UM890 Pro mini PC inside, on a desk with a retro mouse
Gaming PCs This retro sleeper build hides one of the top mini PCs inside and I wish I had the tools and patience to game like it's the '90s
Tandy at Collect Fest
Hardware I hit one of Australia's biggest retro fairs and PC gaming was nowhere to be seen, though collectors told me that's down to one of its major retro strengths
The Razer Blade 16 gaming laptop, the Elgato Facecam MK.2 webcam, and the HyperX Cloud Alpha wireless headset float in the pink swirling PC Gamer recommended badge void.
Hardware Get a cracking deal this Amazon Prime Day on the best of the best from our techie tier list
  1. Hardware

If we could, this is where we’d shop for gaming hardware

Features
By Tuan Nguyen published 8 April 2016

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works.

If you live somewhere in Asia, the process of buying your gaming goods is going to be considerably different than if you live in the US or UK. Where I live in California, I can easily purchase hardware from a number of different online shops such as Amazon or Newegg and get it a couple days later, often at better prices than buying in person. That's not to say that living in Asia is entirely different, but it's a more retail-oriented experience than anywhere else.

A year ago, we wrote about Taipei's shopping malls being a mecca for PC gamers. I wanted to see it for myself, so I took a trip to the "3C" area in Taipei to check out what being a gamer and hardware enthusiast is like in Taiwan.

The 3C area is essentially a digital area in Taipei, where endless shops along the streets and inside buildings, are all selling computer gear and electronics. You can literally get lost in this place.

Compared to the west, it's surprising how strong a presence physical media still has here. One store sold nothing but blank discs. PC games still come on DVDs. And big brands like Intel and Razer have their own dedicated stores, instead of just selling online. Not only are there many shops to choose from, there are also deals that you can make along the way. If you're not careful, though, you can end up being swindled into paying more than you should have.

Page 1 of 21
Page 1 of 21

Computer shops line the streets, and sometimes tucked between them are tiny eateries, where you'll find that the patrons are mainly shop employees that need a quick bite.

Page 2 of 21
Page 2 of 21

Because Taipei is a dense city in general, shops try to make the most of the space they've got, and in some cases there's not a whole lot. Take this shop as an example. It's actually setup on the side walk, in front of another shop.

Page 3 of 21
Page 3 of 21

When I say that the city is dense and there's a lack of space, I really mean it. There's literally almost no room to walk in some places. Every corner is packed with hardware.

Page 4 of 21
Page 4 of 21

The gaming culture in Taiwan is big, as is the country's support for its eSports teams. Many shops will feature prominent eSports teams, like this shop here, which is like the equivalent of a Nike store with a Lebron James poster plastered on the window.

Page 5 of 21
Page 5 of 21

One thing I noticed is that many stores feature prominent brands as their store front signage. This store, for example, isn't actually a store run by MSI, but it does show a great deal of love for the company. Some stores that do well get support from large vendors.

Page 6 of 21
Page 6 of 21

Another branded store. This time, though, it's actually run by a company. Gigabyte had a shop opened here, which you'd never find in the US. And in case you were wondering, the Aorus gaming brand is part of Gigabyte, similar to how ROG is part of Asus.

Page 7 of 21
Page 7 of 21

Graphics cards are the hottest items on store shelves, particularly NVIDIA cards. As if the picture wasn't obvious, stores in Taiwan stock many more Nvidia cards than AMD cards. In this shot, you can count the number of Radeon cards with two hands.

Most of the Nvidia cards on the shelves though aren't high-priced models like a GTX 980 Ti. You'll find mostly GTX 950s and 960s. In the entire store, I was able to find two 980 Ti's and two Titan Xs.

Page 8 of 21
Page 8 of 21

Same situation in another store. Nvidia has the lion's share of the market.

I went to the 3C area thinking that AMD cards should have a strong presence, since they're usually priced lower than equivalent Nvidia parts, coupled with the lower average wages. Speaking with several shop owners though, more people are still asking for Nvidia products.

Page 9 of 21
Page 9 of 21

The picture is similar on the CPU side. Intel dominates market share and almost every shop is showing Intel banners. Many of them, like this one here, use the retail boxes for display.

Extra brownie points to whoever can correctly identify the total number of CPU cores inside this glass display.

Page 10 of 21
Page 10 of 21

Laptops are a big seller in Taiwan, and you can try'em all at plenty of stores. The biggest players are the local brands of course: Acer, ASUS, and MSI. Lenovo has a large presence here too but is dwarfed by the other three.

Page 11 of 21
Page 11 of 21

I noticed that laptops seem to always be covered in plastic wrap, and this was common across all shops. You won't find this at your local Best Buy, but it does keep the finger prints off.

Page 12 of 21
Page 12 of 21

Physical media is still a big deal, and this store is in the business of discs. That's right—it doesn't sell anything else. I didn't realize Razer was in the physical media business...

Page 13 of 21
Page 13 of 21

After walking through the streets, I figured it was time to go into an actual shopping mall. But clearly from the way in, this isn't your typical fashion center. No, what sets you apart in this mall is the graphics card brand on your shopping bag.

Page 14 of 21
Page 14 of 21

As if the shopping experience wasn't already different enough between Asia and North America, Intel actually has its own store here. Inside you can get a feel for various products from different companies that run on Intel CPUs.

Think of it like the Microsoft store, but for Intel products only. I've only seen something like this at CES.

Taiwan 3C 6964

Branding and catching your eye is everything in Taiwan. There are just so many shops trying to grab your attention that the only way you'd stand out is to put a huge, very blue, super-deformed "bunnyman" display outside your store front.

I felt like I was standing next to a rock star. But Intel rock stars aren't like other rock stars.

Page 15 of 21
Page 15 of 21

Inside the shopping mall, the experience was no different than on the streets, except a little more organized. All the big brands own the store front names, even though the majority of stores are owned and operated by individuals.

Page 16 of 21
Page 16 of 21

Because there are so many individual shops selling components and not one giant Fry's Electronics or Best Buy, prices vary from store to store. In most cases, you can haggle your way to lower deals.

The shop in this photo lists its prices right out front so there's no confusion.

Page 17 of 21
Page 17 of 21

Further in, I actually found Razer's first retail location. It's design is very much like an Apple or Microsoft store, except it's dark and lit in green and instead of finding people hovering over the latest gadgets, you find gamers playing.

Page 18 of 21
Page 18 of 21

Asus has its own retail location inside the mall. It showcases the company's entire lineup of products, from tablets, to phones, to notebooks for business folks.

Gamers though get their own area within the store called the ROG area.

Page 19 of 21
Page 19 of 21

HTC has a Vive VR area where you can line up to experience what VR is like. Unfortunately, the demo was just a movie, and not an actual gaming experience. Not sure if everyone in the area already knew that, but there didn't seem to be many people waiting in line.

Page 20 of 21
Page 20 of 21

After a full day of strolling around and getting lost, I found a shop that had my name written all over it.

Page 21 of 21
Page 21 of 21
Tuan Nguyen
Tuan Nguyen
Social Links Navigation
Tuan is the Editor-in-Chief of Maximum PC, and loves all things tech. He's been building PCs and ruffling feathers in the industry for 20 years, and isn't afraid to call out bad products and services. In fact, it's very common to hear the words "this is shit" escape his lips. If you want to know if something is "Kick-Ass" or not, email or tweet him.
Read more
A compact gaming PC on a desk with various parts on show.
This is all the best PC gaming gear we recommend in one techie tier list
The Velocity Micro Raptor ES40 and HP Omen 35L gaming PCs on a blue background with the PC Gamer recommended badge in the top right corner
Best gaming PCs in 2025: these are the rigs and brands I recommend today
Selection of products the PC Gamer team is buying over Prime Day
Tell us what you're buying, or agonizing over this Prime Day week... we'll go first
A showroom desk featuring many peripherals and bits of hardware from the Asus x Hatsune Miku collaboration.
Asus has announced even more Hatsune Miku-themed gaming gear, further leading me towards financial ruin
An Amstrad-ALT286 retro PC with a Minisforum UM890 Pro mini PC inside, on a desk with a retro mouse
This retro sleeper build hides one of the top mini PCs inside and I wish I had the tools and patience to game like it's the '90s
Tandy at Collect Fest
I hit one of Australia's biggest retro fairs and PC gaming was nowhere to be seen, though collectors told me that's down to one of its major retro strengths
Latest in Hardware
PS5
Sony has bumped up the US prices of the PlayStation 5 range by roughly $50 a piece, citing 'a challenging economic environment'
A still from a YouTube trailer for AMD's FSR 4 upscaling tech, showing Spider Man catching a car
AMD accidentally released the source code for FSR 4 before swapping back to the normal SDK, and a glimpse at the libraries suggests it might support older graphics cards in the near future
An ROG Xbox Ally X and Ally shown during Microsoft's Xbox stream in June 2025.
The ROG Xbox Ally borrows a heck of a lot from the Steam Deck, proving that the old gated console concept is a thing of the past
Hands-on with an ROG Xbox Ally handheld gaming PC
'This is the Ally 2, 100%': Asus says the ROG Xbox Ally is a bona fide successor to the first two handhelds, but the originals will still get new Xbox features
Hands-on with an ROG Xbox Ally handheld gaming PC
I just got my hands on the ROG Xbox Ally and can confirm the sheer comfort is worth that peculiar grip design
An NZXT keyboard on a blue background.
We just crowned this the best looking Hall effect keyboard, and it's currently 50% off and its lowest price ever by a huge margin
Latest in Features
Whisper of the House
Whisper of the House takes the cosy isometric decorating of Unpacking and unleashes it upon an entire town like an ultra-relaxing endless mode
Battlefield 6: A soldier wearing a tan uniform, including a helmet, glasses, and mask, facing to the side with a sledgehammer over their shoulder while turning to look at the camera.
After 20 hours with the Battlefield 6 beta, I believe EA has a ticking time bomb on its hands, though it's not too late to defuse it
call of duty black ops 7
A boundless excitement for Battlefield 6 loomed large over Call of Duty's deflating Black Ops 7 reveal
Pastel Parade
If you've ever craved the perfect combination of vibes from Puyo Puyo Tetris and Rhythm Heaven, do I have the game for you
Hollow Knight: Silksong — Hornet, the heroine of the Hollow Knight sequel, leaping into action.
After 30 minutes with Hollow Knight: Silksong, I'm desperate to play another 100 hours of its refined, needle-sharp action
Onimusha: Way of the Sword
Even if you're as tired of parrying in action games as I am, pay attention to Onimusha
  1. A pair of PCIe 5.0 gaming SSDs against a gradient red/orange background with a PC Gamer Recommended logo in the corner.
    1
    Best PCIe 5.0 SSD for gaming in 2025: the only Gen 5 drives I will allow in my PC
  2. 2
    Best graphics cards in 2025: I've tested pretty much every AMD and Nvidia GPU of the past 20 years and these are today's top cards
  3. 3
    Best gaming laptop in 2025: I've put the best of this new generation head-to-head and we have a winner
  4. 4
    Best gaming chair in 2025: I've tested a ton of gaming chairs and these are the seats I'd suggest for any PC gamer
  5. 5
    Best Steam Deck accessories in Australia for 2025: Our favorite docks, powerbanks and gamepads
  1. MSI Stealth 18 HX AI gaming laptop
    1
    MSI Stealth 18 HX AI review
  2. 2
    MSI MPG CoreLiquid P13 360 review
  3. 3
    Asus ROG Falcata
  4. 4
    Alienware 18 Area-51 (2025) review
  5. 5
    LG Ultragear 45GX950A gaming monitor review

PC Gamer is part of Future US Inc, an international media group and leading digital publisher. Visit our corporate site.

  • About Us
  • Contact Future's experts
  • Terms and conditions
  • Privacy policy
  • Cookies policy
  • Advertise with us
  • Accessibility Statement
  • Careers

© Future US, Inc. Full 7th Floor, 130 West 42nd Street, New York, NY 10036.

Please login or signup to comment

Please wait...