When CEO Lisa Su is finished making AMD the default choice for GPUs, she wants to use AI to help fix the 'travesty' that is modern healthcare

AMD CEO Dr. Lisa Su holding a chip
(Image credit: AMD)

You probably won't be surprised to learn that one of Lisa Su's main priorities is to make AMD the default choice for AI GPUs. If you're familiar with the all-business AMD CEO, it will likewise hardly be a revelation to find she's pragmatic about how and when AMD gets there. But what happens afterwards? Now, that's more intriguing.

In a new interview with Wired, Su is canvassed on a wide range of topics, inevitably including the impact and future trajectory of AI, chip tariffs, building silicon in the US and Starbucks. Su is nothing if not a canny operator, so you can't expect much by way of indiscretions when discussing AMD's operations.

"One of the areas that I’m most personally passionate about is health care, because I have had experience with the health care system, and I think it should be much, much better than it is today," Su says, speaking of the years of treatment her now late mother experienced.

"That’s what we do in tech, right? We take complex systems and put them together, and we make them work. But we’re often only looking at one aspect of health, and it’s my firm belief that if we can use technology to help pull all of that expertise together, we’ll be able to treat people better," Su says.

However, she doesn't necessarily think we'll need AGI or "superintelligence" to achieve that. "We should be able to cure these diseases," she reckons, but adds, "I don’t know if you call that 'superintelligence.'"

Photo of an AMD Ryzen 9 9950X3D processor

The success of AMD's Ryzen CPUs has been entirely under Su's stewardship. (Image credit: Future)

But then a methodical, non-flashy approach has been something of a signature for Su during her stint at the helm of AMD. "When I first joined AMD in 2012, Microsoft was just an early partner for us in gaming. Over the past 10-plus years we’ve built a lot of trust, and now we’re cocreating with them, so Microsoft just announced they’re using AMD not only for their next-generation Xbox consoles but across their entire cloud," Su explains.

And she sees AMD's participation in the AI market and the inevitable comparison with currently dominant Nvidia in a similarly pragmatic light. "That’s where we are today in CPUs," she says when queried about whether she'd like AMD to be the first choice for AI GPUs for companies like OpenAI and Meta. "And absolutely, we expect to be there in AI as well. But I’m not impatient with this."

Personally, I wouldn't bet against Su getting there, sooner or later. Anyway, even if she doesn't drop any real bombshells about AMD's activities, Su's matter-of-fact takes on a wide range of subjects remain worth a read. Tariffs? They're a "fact of life." Politics? "You won’t see me weighing in on general social issues, because I don’t necessarily think that that’s where my value-add is." You don't have to agree with everything Lisa Su says, then. But the absence of hyperbole is certainly refreshing.

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Jeremy Laird
Hardware writer

Jeremy has been writing about technology and PCs since the 90nm Netburst era (Google it!) and enjoys nothing more than a serious dissertation on the finer points of monitor input lag and overshoot followed by a forensic examination of advanced lithography. Or maybe he just likes machines that go “ping!” He also has a thing for tennis and cars.

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