Microsoft's Phil Spencer gets a lifetime achievement award, to be presented by Microsoft's Todd Howard

Head of Xbox Phil Spencer — (Image credit: Microsoft)

Phil Spencer has had quite the start to 2022 and, in the aftermath of Microsoft's acquisition of Activision Blizzard, is recieving one of the gaming industry's biggest gongs: A Lifetime Achievement Award. The award will be presented at the 25th Annual DICE Awards by Todd Howard, director and producer at Bethesda which, of course, is a fully owned Microsoft subsidiary and one of big Phil's previous acquisitions.

The DICE Awards are run by the Academy of Interactive Arts & Sciences and will take place on Thursday, Feb. 24 at 8PM PT. The lifetime achievement award is not given out every year, but is reserved for honouring those who've made large contributions on the business side of the industry: Previous winners include Minoru Arakawa and Howard Lincoln (who basically built Nintendo of America) and Ken Kutaragi (creator of the Playstation).

"Phil Spencer has demonstrated both passion and leadership throughout his entire career at Microsoft. He’s responsible for countless impactful and pivotal initiatives that have reverberated throughout the entire gaming industry," said Meggan Scavio, President of the AIAS. "On behalf of the Academy’s Board of Directors, we are looking forward to celebrating Spencer’s important impact on video game history by presenting him with our Lifetime Achievement Award."

Few would argue against this pick. Spencer may be in his pomp now but it's worth remembering he took over Xbox at a time when the business was in trouble, to the extent that some were even arguing Microsoft should cut its losses and sell the division. His leadership has been marked by significant investment, to be sure, but also a wider strategy of turning Xbox into a subscription service available across devices, and a more significant firstparty publisher than it ever has been. Xbox is in rude health, and not a little of that is down to Spencer's leadership.

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Rich is a games journalist with 15 years' experience, beginning his career on Edge magazine before working for a wide range of outlets, including Ars Technica, Eurogamer, GamesRadar+, Gamespot, the Guardian, IGN, the New Statesman, Polygon, and Vice. He was the editor of Kotaku UK, the UK arm of Kotaku, for three years before joining PC Gamer. He is the author of a Brief History of Video Games, a full history of the medium, which the Midwest Book Review described as "[a] must-read for serious minded game historians and curious video game connoisseurs alike."