Could a new generation of dedicated AI chips burst Nvidia's bubble and do for AI GPUs what ASICs did for crypto mining?

An image of an Nvidia GB200 Grace Blackwell super chip against a black background — (Image credit: Nvidia)

A Chinese startup founded by a former Google engineer claims to have created a new ultra-efficient and relatively low cost AI chip using older manufacturing techniques. Meanwhile, Google itself is now reportedly considering whether to make its own specialised AI chips available to buy. Together, these chips could represent the start of a new processing paradigm which could do for the AI industry what ASICs did for bitcoin mining.

In both cases, we're talking about chips broadly known as TPUs or tensor processing units. They're a kind of ASIC, or application-specific integrated circuit, that's designed at hardware level to do a very narrow set of AI-related tasks very well. By contrast, Nvidia's GPUs, even its AI-specific GPUs as opposed to its gaming GPUs, are more general purpose in nature.

Colorful iGame RTX 5070 Ti Vulcan OC graphics card from various angles — In a round about way, cheaper AI ASICs could also make for cheaper gaming GPUs. (Image credit: Future)

As for Google, it has been making TPUs since 2017. But the more recent explosion in demand for AI hardware is reportedly enough to make Google consider selling TPUs to customers as opposed to merely hiring out access.

According to a report on The Information (via Yahoo Finance), Google is in talks with with several customers, including a possible multi-billion-dollar deal with Meta, and has ambitions to "capture" 10% of Nvidia's AI revenue. Google's TPUs are also more narrowly defined and likely more power efficient than Nvidia's AI GPUs.

Of course, there are plenty of barriers to the adoption of these new AI ASICs. Much of the AI industry is heavily invested in Nvidia hardware and software tools. Moving to a totally new ASIC-based platform would mean plenty of short term pain.

But what with Nvidia said to be charging $45,000 to $50,000 per B200 GPU, companies arguably have every reason to suck up that pain for long term gains.

Moreover, if more efficient ASICs do make inroads into the AI market, that could reduce demand for the most advanced manufacturing processes. And that would be good news for all kinds of chips, including GPUs for PC gaming.

Right now, we're all effectively paying more for our graphics cards because of the incredible demand for large, general purpose AI GPUs built on the same silicon as gaming GPUs. If at least a chunk of the AI market shifted to this new ASIC paradigm, well, the whole supply-and-demand equation would shift.

Heck, maybe even Nvidia would view gaming as important, again. We can but hope!

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Jeremy has been writing about technology and PCs since the 90nm Netburst era (Google it!) and enjoys nothing more than a serious dissertation on the finer points of monitor input lag and overshoot followed by a forensic examination of advanced lithography. Or maybe he just likes machines that go “ping!” He also has a thing for tennis and cars.

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