Elon Musk is 'full of crap' for claiming xAI will make an AI-generated game in a year, says Glen Schofield: 'I want to actually say that to him'

Glen Schofield delivers a talk at Gamescom Asia
(Image credit: Future)

Dead Space creator and former Striking Distance boss Glen Schofield is an advocate for AI use in game development and is not shy about it. During a keynote speech at Gamescom Asia x Thailand Games Show titled 'Ten Ways I Come Up with Ideas', Schofield championed generative AI as a brainstorming tool in game development, especially Midjourney.

During the discussion he described how he uses Midjourney to experiment with visual ideas in the pre-concept phase, and also how he uses generative AI chat to brainstorm. Schofield—who was speaking during the business-centric part of the convention—says AI's growth in gamedev is basically inevitable.

"History has shown us that every major technological leap creates whole new industries, opportunities, and specialists," he said. "AI is a technological leap—it's like the PC, internet or cellphone, and just like those it's going to create another wave. It'll change the way we work and the way we do things. Yes, some jobs are going to shift, they may go away, but new ones—millions of them—will be created over the years.

Nvidia CEO Jensen Huang handing Elon Musk the first DGX Spark mini supercomputer unit at SpaceX facility.

(Image credit: Nvidia)

While Schofield's AI discussion was focused on the technology as a brainstorming tool, I asked him what he thought it might be good for in five years, or further afield, when it came to active game development. He mentioned world buildings and character building, "maybe taking it from a concept and building it out", but conceded that both "are still problematic" on the level of execution, citing the difficulty of nailing 3D character movement.

Schofield spoke at length about using Midjourney to create early visual ideas that he would then hand over to an art director. He described taking old drawings of his own and splicing them together towards strange results, or just prompting bizarre specimens ("give this monster spaghetti hair, that's spiked"). Some 80 pieces of his (non-AI) art were exhibited at a gallery in San Francisco last year.

While AI image generation draws from countless millions of images already on the internet, Schofield doesn't think it should be an ethical obstacle.

"This is just my own thing: I don't use other people's art. Now, artists are gonna go 'alright [generative AI image creation] is stealing art'—but it's not stealing art. I said to a couple of them: OK you have AI right here and you don't want to use other people's art, I get that. But: you photo bashed for the last 10 years. You're using other people's work: How is that any different?

"'Well, I'm using my own style' [they might say], or something like that, and I think that's BS too. Because when you're an artist learning to draw, you're copying other people's stuff all the time, you're taking pieces. So what I would like to get out there: put this legal stuff behind you. Some of it's ethical, and everybody's got different ethics, so work with your own ethics, but do not ignore AI."

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Shaun Prescott
Australian Editor

Shaun Prescott is the Australian editor of PC Gamer. With over ten years experience covering the games industry, his work has appeared on GamesRadar+, TechRadar, The Guardian, PLAY Magazine, the Sydney Morning Herald, and more. Specific interests include indie games, obscure Metroidvanias, speedrunning, experimental games and FPSs. He thinks Lulu by Metallica and Lou Reed is an all-time classic that will receive its due critical reappraisal one day.

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