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Watch the CEO of Square Enix kick ass in ridiculously titled Nier: Automata DLC trailer

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Last month's announcement of the Nier: Automata DLC "3C3C1D119440927"—and yes, that's it's actual title—drew quite a bit of attention by promising to give players the ability to fight Square Enix CEO Yosuke Matsuda and Platinum Games CEO Kenichi Sato. But as today's launch trailer makes clear, the fact that you can fight them doesn't necessarily mean you're going to beat them. 

Literal bossfights aside, the DLC includes three new coliseums and additional sub-quests with rewards including costumes from Nier: Replicant, equipment and cosmetic accessories like hairspray that enable changes to 2B's and A2's hair, masks with unique "on equip" effects, new musical tracks, and "special bullets that change the appearance of enemy bullets." 

The 3C3C1D119440927 launch trailer is a very danceable montage of combat, with swords swinging and explosions popping and strange globules of energy floating menacingly through the air. It all seems to be going pretty well until the very end of the video, when Matsuda—who has presumably grown tired of your antics—literally floats onto the scene, tosses out a backhanded compliment about your fighting abilities, and then backhands 2B into next Tuesday.  

As for where that crazy DLC title came from, Square Enix was good enough to explain it, partially, on Steam. "In case you were wondering what the name of the DLC means, we’ll give you a hint: 3 Costumes, 3 Colosseums, 1 Dream and Date 119440927," it wrote. "As for what this means exactly, we’ll leave that up to you to figure out!" 

Nier: Automata - 3C3C1D119440927 is available now for $14/£10/€14.

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.