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Ubisoft is now branding all internally developed games 'Ubisoft Originals'

The Division Heartland
(Image credit: Ubisoft)
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Ubisoft has begun branding games it develops internally as "Ubisoft Originals."

Speaking to Eurogamer, (opens in new tab) a Ubisoft spokesperson confirmed that the company will use the label on future in-house games, saying, "Moving forward the 'Ubisoft Original' mention is attached to all of Ubisoft's games created in-house by our talented developers."

The first game branded as a "Ubisoft Original" appeared last week: upcoming free-to-play Division spinoff Heartland (opens in new tab). At the time, Andy wondered if Heartland would be a big battle royale game, of if the label was similar to the "EA Originals" stamp, which EA uses for indieish games like Unravel, Sea of Solitude, and It Takes Two.

Now we know that it simply means a Ubisoft-owned studio is making the game.

The strange thing about the Netflix-esque label is that Ubisoft develops nearly all of its games in-house. Small games like Brawlhalla developed by Blue Mammoth Games (which Ubisoft acquired in 2018) and massive franchises like Assassin's Creed would seemingly both be considered Ubisoft Originals. Ubisoft didn't comment on whether it's planning to ramp up publishing of external games, but it would make sense if Ubisoft is already seeking to make the distinction. 

Maybe Ubisoft doesn't want to be left behind by Epic Games, which recently made publishing deals with GenDesign, Play Dead, and Remedy. We may get some answers at this year's Ubisoft E3 conference in June (opens in new tab).

A fresh writer in the industry, Mollie has been taken under PC Gamer's RGB-laden wing, making sure she doesn't get up to too much mischief on the site. She's not quite sure what a Command & Conquer is, but she can rattle on for hours about all the obscure rhythm games and strange MMOs from the 2000s. She's been cooking up all manner of news, previews and features while she's been here, but especially enjoys when she gets to write about Final Fantasy, Persona, The Sims, and whatever other game she's currently hopelessly fixated on. There's a good chance she's boring another PC Gamer writer about her latest obsession as we speak.