Ubisoft is now branding all internally developed games 'Ubisoft Originals'

The Division Heartland
(Image credit: Ubisoft)

Ubisoft has begun branding games it develops internally as "Ubisoft Originals."

Speaking to Eurogamer, a Ubisoft spokesperson confirmed that the company will use the label on future in-house games, saying, "Moving forward the 'Ubisoft Original' mention is attached to all of Ubisoft's games created in-house by our talented developers."

The first game branded as a "Ubisoft Original" appeared last week: upcoming free-to-play Division spinoff Heartland. At the time, Andy wondered if Heartland would be a big battle royale game, of if the label was similar to the "EA Originals" stamp, which EA uses for indieish games like Unravel, Sea of Solitude, and It Takes Two.

Now we know that it simply means a Ubisoft-owned studio is making the game.

The strange thing about the Netflix-esque label is that Ubisoft develops nearly all of its games in-house. Small games like Brawlhalla developed by Blue Mammoth Games (which Ubisoft acquired in 2018) and massive franchises like Assassin's Creed would seemingly both be considered Ubisoft Originals. Ubisoft didn't comment on whether it's planning to ramp up publishing of external games, but it would make sense if Ubisoft is already seeking to make the distinction. 

Maybe Ubisoft doesn't want to be left behind by Epic Games, which recently made publishing deals with GenDesign, Play Dead, and Remedy. We may get some answers at this year's Ubisoft E3 conference in June.

Mollie Taylor
Features Producer

Mollie spent her early childhood deeply invested in games like Killer Instinct, Toontown and Audition Online, which continue to form the pillars of her personality today. She joined PC Gamer in 2020 as a news writer and now lends her expertise to write a wealth of features, guides and reviews with a dash of chaos. She can often be found causing mischief in Final Fantasy 14, using those experiences to write neat things about her favourite MMO. When she's not staring at her bunny girl she can be found sweating out rhythm games, pretending to be good at fighting games or spending far too much money at her local arcade.