Companies are selling cheap faux leather 'Jensen Huang' jackets and some of the listings are hilarious

(Image credit: Future)

Don't get me wrong, I like Nvidia CEO Jensen Huang, but something about the combination of AI industry celebrity visual branding and cheap faux-leather knockoffs sets my stomach off doing somersaults. Huang's been donning the black leather jacket for over a decade, but now that Nvidia is king of the ginormous AI castle, companies are popping up all over the place trying to capitalise on that staple image.

As 404 Media points out, tons of online retailers are now trying to cash in on Huang's jacket-toting look, and the vast majority of these 'replicas' are incredibly cheap… suspiciously cheap, one might say.

Nvidia CEO Jensen Huang delivering pancakes and sausages to pre-GTC show hosts and guests, wearing an apron — (Image credit: Nvidia)

Part of the listed description for this latter jacket caught my attention:

"Don’t let the world ignore your appearance, if you want to be the center of attention like a billionaire then have a look at this amazing Nvidia Jensen Huang Leather Jacket. We believe your style is the only thing that defines your personality."

There's a lot to unpack here. First, there's the possibly reasonable assumption that one who is buying a Jensen Huang Black Leather Jacket is interested in being the centre of attention like a billionaire. And second, there's the bold claim that your style is the only thing that defines your personality.

1X Technologies humanoid robot, the Neo Gamma, standing alongside Nvidia CEO Jensen Huang. Huang is wearing an ERL-made studded leather jacket. — (Image credit: 1X Technologies)

Also some choice quotes from reviews of the jacket from supposedly 'verified purchases':

"I got this ravishing jacket a couple of days ago and got a chance to wear it today. It was my friend's birthday and this jacket made me look super cool and outstanding."

"Thank you, Jacket Hub, I love my parcel of the jacket."

"I really love the jacket and the features that it has."

By the "features that it has", the supposed Jensen jacket-wearer might have been referring to the fact that it apparently uses "top-notch real leather material for the exterior." And yet it's currently going for $95, which is incredibly cheap for anything with more than a smidge of real leather. I'll let you infer what you will from that.

As 404 Media mentions, Huang's Tom Ford jackets can cost as much as $10,000. So, far be it from me to prevent anyone from becoming the centre of attention like a billionaire, but just recognise you're probably not getting the whole Huang deal with these supposed replicas.

TOPICS

Jacob got his hands on a gaming PC for the first time when he was about 12 years old. He swiftly realised the local PC repair store had ripped him off with his build and vowed never to let another soul build his rig again. With this vow, Jacob the hardware junkie was born. Since then, Jacob's led a double-life as part-hardware geek, part-philosophy nerd, first working as a Hardware Writer for PCGamesN in 2020, then working towards a PhD in Philosophy for a few years while freelancing on the side for sites such as TechRadar, Pocket-lint, and yours truly, PC Gamer. Eventually, he gave up the ruthless mercenary life to join the world's #1 PC Gaming site full-time. It's definitely not an ego thing, he assures us.

You must confirm your public display name before commenting

Please logout and then login again, you will then be prompted to enter your display name.