Genshin Impact is teaming up with KFC for a bucket-and-glider deal in China

Genshin Impact - KFC crossover
(Image credit: miHoYo)

Genshin Impact is a major hit, but now it appears that it's really hit the big time. Genshin Impact streamer Zeniet posted an image to Twitter indicating that miHoYo is teaming up with KFC for a branded bucket deal in China.

Purchasing the Diluc Chicken Bucket, according to Reddit, will also get you a code for an exclusive Glider in KFC's colors. There's no indication that KFC-themed skins for Diluc and Noelle are part of the deal, however, which probably makes sense: Genshin Impact doesn't currently support skins, and rolling them out with a KFC crossover locked to China would be an unusual way to make a debut.

This kind of crossover apparently isn't all that unusual in China. Back in 2019, for example, KFC and Final Fantasy 14 teamed up for a promotion that led to players eating a disturbing amount of fried chicken just to try and earn a special chocobo mount. There's also this:

(That's from Identity V.) 

KFC has also established a presence in gaming in other parts of the world in recent years. It launched a full-on "gaming division" in 2018 (although it appears to be dedicated primarily to sharing memes), sponsors Rainbow Six Siege tournaments, and in 2019 launched "A Finger Lickin' Good Dating Simulator" starring an unexpectedly attractive Colonel Sanders, who Fraser failed to get with.

The image indicates that Diluc Chicken Bucket will go on sale on March 8. I've emailed KFC and miHoYo for more information, including whether it might come to North America someday—I don't play Genshin Impact but I'm always up for a greasy fast food promotional stunt—and will update if I receive a reply.

Andy Chalk

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.