Once upon a time in Australia there were only two times of the year when you could count on buying stuff cheap: Boxing Day, and in June, during the End of Financial Year sales. In 2023, these sales events don't quite have the headline appeal that the likes of Black Friday and Amazon Prime Day attract nowadays, but EOFY is actually likely to shape up better for PC gamers, because a bunch of PC-centric retailers tend to get involved. As you can see below, that's already proving to be the case.
Expect the likes of Amazon and eBay to roll out some decent discounts on gaming monitors and peripherals in the coming weeks, but also be keep your eye on specialist retailers like MWave, not to mention the storefronts of various brands like Secretlab, Lenovo, HP and Microsoft.
Or you could just keep an eye on this page, where we'll be compiling the best PC gaming gear we come across until July. What follows is but a fraction of what we'll see over the coming weeks; keep checking back to see what else we've found.
EOFY sales 2023: the best retailers to watch
- Amazon Mid-Year Sale: laptops, games, accessories and more
- Dell: expect discounts on monitors, laptops and more
- eBay: spend and save on a huge range of gaming gear
- HP: save on gaming laptops and monitors
- Lenovo: bargains on selected laptops, desktops and more
- Microsoft: deals on Surface devices and bundles
- Secretlab: price cuts on Secretlab gaming chairs
- MSI: Discounts on gaming laptops, monitors, and heaps more
EOFY 2023 gaming monitor deals
EOFY 2023 gaming peripheral deals
EOFY 2023 gaming chair deals
EOFY 2023 gaming laptop deals
EOFY networking deals
When will EOFY sales start in 2023?
Logic would suggest that the sales should begin at the end of the financial year, but if there's one thing we've learned about sales events over the years, it's that logic is a precious and rare commodity! So you can expect Australia's EOFY sales to kick off in the weeks before June 30 (the official "last day" of the financial year) and then keep running for most of July.
Compared to the likes of Amazon Prime Day and Black Friday, the EOFY sales period is amorphous: it kinda just runs for as long as every individual retailer wants, and that can often be upwards of a month. So yes, it's probably worth waiting until June, at the very earliest, to make any non-essential purchases.
Are EOFY sales good for PC gaming products?
Actually, yes! Chiefly because the likes of MWave get involved, so there's every chance you'll find a good discount on big ticket items like gaming monitors or gaming laptops. But you can also expect to pick up some great deals on keyboards, mice, and headsets from the likes of Amazon, eBay and more.
In many ways, EOFY (and Black Friday) are the best times to pick up PC gaming gear—more so than Prime Day for example. It's because a range of specialist merchants get involved, ranging the aforementioned MWave, through to PC brands themselves, including Lenovo, HP and Dell.
EOFY sales 2023: what we saw discounted last year
Here are some selections from last year's EOFY sales. As is normally the case, it's very heavy on peripherals, and while these prices were good at the time, it's possible they'll go even lower in 2023.
