Ubisoft: Assassin's Creed franchise can carry on "forever"

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Ezio and Altair are finally on their way out the door (and off a ledge, and into a conveniently placed haystack), and that's a very, very good thing. After all, Revelations marks the third entry in the story arc AC II kicked off. Ezio's getting old, and - depending on who you talk to - so are his high-flying, face-piercing antics. So, what's next for the series? A much-needed vacation? Hardly.

“Assassin's Creed is a big brand not just for us, but for the industry,” Ubisoft senior VP of sales and marketing Tony Key told [a]list . "The meta story is supposed to be carried on forever. We can go on with this brand where we want to – that's the exciting part about the way it's constructed. As we've said all along, this is the end of Ezio's story arc; it's a great place to jump in the franchise and anyone who has played the previous games should have some satisfaction with the answers they get at the end."

"One thing I keep hearing is, 'How can you make it in one year?' We work on it a lot longer than one year and that's part of it; we have multiple studios. Assassin's Creed is a blueprint brand. What that means is it has a lot of resources focused onto it. We constantly have people thinking about it, so we have a lot of people working on future iterations, while these games are being made we're already thinking about the next one," he explained.

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