Square Enix claims Marvel's Guardians of the Galaxy has 'undershot' sales expectations

You could set your watch to it by this point. Square Enix is claiming a game published by its western arm has failed to meet sales expectations. This time it's Marvel's Guardians of the Galaxy on the chopping block. In a newly published outline of a financial results briefing, representative director Yosuke Matsuda said that "despite strong reviews", sales of Marvel's Guardians of the Galaxy "undershot our initial expectations."

It's an unsurprising statement from a publisher for whom "undershot expectations" appears to have become its motto. Last year, Square Enix called sales of Marvel's Avengers "disappointing", following a lukewarm reception to its attempt at a live-service superhero action game. In 2018, both Just Cause 4 and Shadow of the Tomb Raider got the a look of disapproval, with Matsuda saying Tomb Raider "got off to a weak start", despite selling 4.12 million units as of February 2019, and the game's own developers expressing their happiness with the game's performance.

It does seem like there's an issue surrounding Square Enix's western-developed games. The question is whether it's a problem of performance, or a problem of expectation. All the above games released toward the end of the year, i.e. the most competitive period in the gaming market. Compare that with Square Enix's remake of Final Fantasy VII, which released in April on a single platform and sold 3.5 million copies in three days.

Indeed, it appears all of Square Enix's library lives in the shadow of Final Fantasy, particularly Final Fantasy 14, which is so popular Square Enix had to temporarily remove it from sale. Matsuda specifically mentions the "substantial growth" of FF14's subscriber base right after lamenting Guardians' sales figures. When you've got a success like FF14 on your hands, maybe everything else does appear underwhelming by comparison. But perhaps it's also unreasonable to expect every game to deliver that level of performance, especially those games released during an increasingly crowded holiday window.

Matsuda was admittedly more positive about Guardians of the Galaxy's future, stating "sales initiatives that we kicked off in November 2021 and continued into the new year have resulted in sales growth, and we intend to work to continue to expand sales to make up for the title's slow start."

The Marvel license may not have spun the megabucks that Square Enix anticipated, but Guardians of the Galaxy is well worth your time. Luke Winkie enjoyed its colourful and characterful adventure in his review, and the game has been patched repeatedly since launch, so hopefully the bugs Luke encountered will have been ironed out by now.

Rick has been fascinated by PC gaming since he was seven years old, when he used to sneak into his dad's home office for covert sessions of Doom. He grew up on a diet of similarly unsuitable games, with favourites including Quake, Thief, Half-Life and Deus Ex. Between 2013 and 2022, Rick was games editor of Custom PC magazine and associated website bit-tech.net. But he's always kept one foot in freelance games journalism, writing for publications like Edge, Eurogamer, the Guardian and, naturally, PC Gamer. While he'll play anything that can be controlled with a keyboard and mouse, he has a particular passion for first-person shooters and immersive sims.