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Mixer is now officially gone

(Image credit: MIcrosoft)
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In June, Microsoft made the very sudden and surprising announcement that Mixer, the livestreaming platform that had thrown truckloads of money at big-time streamers including Ninja, Shroud, and King Gothalion just months previously, was closing its doors (opens in new tab). Today, the fateful day arrived, and Mixer—officially and forever—is no more.

Mixer seemed like a sure thing less than a year ago, when it convinced Ninja (opens in new tab) and Shroud (opens in new tab) —two of the biggest streamers on Twitch—to switch to its platform. It threw around a little cash (opens in new tab) to streaming partners in April to help them out during the pandemic, and in May announced a new series of Ninja-hosted weekly Fortnite tournaments (opens in new tab) that would feature other well-known competitors including Fortnite world champion Kyle "Bugha" Giersdorf, YouTuber Nicholas "Nick Eh 30" Amyoony, and Faze Clan's Soleil "Ewok" Wheeler. But less than a month later, it was all over.

"Thank you to our amazing community and partners," the Mixer website (opens in new tab) now says. "As of July 22, the Mixer service has closed. The Facebook Gaming community invites all Mixer viewers and streamers to check out fb.gg where you can start streaming or keep watching the amazing Mixer streamers who have decided to make Facebook Gaming their new home."

The page also contains a link to Facebook Gaming (opens in new tab), which currently bears a large blue banner welcoming the Mixer community to its digital halls. How much of the Mixer community actually makes that move remains to be seen, however: King Gothalion appears to have embraced Facebook (opens in new tab), but Ninja looks to be leaning toward YouTube (opens in new tab) instead, although for the moment he appears to be keeping his options open.

Perhaps one conclusion we can make from Mixer's demise is that streaming, unlike games, is more of a winner-takes-all space, where the platform that's doing it the best, and for longer, isn't likely to be unseated.

Andy Chalk
Andy Chalk

Andy has been gaming on PCs from the very beginning, starting as a youngster with text adventures and primitive action games on a cassette-based TRS80. From there he graduated to the glory days of Sierra Online adventures and Microprose sims, ran a local BBS, learned how to build PCs, and developed a longstanding love of RPGs, immersive sims, and shooters. He began writing videogame news in 2007 for The Escapist and somehow managed to avoid getting fired until 2014, when he joined the storied ranks of PC Gamer. He covers all aspects of the industry, from new game announcements and patch notes to legal disputes, Twitch beefs, esports, and Henry Cavill. Lots of Henry Cavill.