I hope these July 4 SSD sales aren't a sign of things to come for Prime Day—they're pretty trash

WD Black SN850X SSD on a blue background.
(Image credit: WD)

We've been following SSD prices closely over the past few weeks, months, years even… during which there have been some really bad times, some good times, and some middling times. We're in the middling times now—some NVMe SSDs can be found for decent prices today, though you'll need to spend more than you would have last year to get the same thing. The 4th of July sales haven't really done much to change that, either.

I've been looking around to see if there's anything around worth shouting about for PC gamers, and the frank answer is, no, not massively.

SSDs have been floating a little above where they were this time last year—a likely symptom of lower production levels to mediate slow demand. This WD Black SN850X is a good example. It's one of our favorite SSDs today for PCIe 4.0 storage needs. 

Over on Amazon, the SN850X is down from $190 to $150—a 21% saving. Except that's not much of a discount at all. This drive has been sitting at $150 or thereabouts since… 2023. It was July last year when this drive dropped down to $90—right around Prime Day.

WD Black SN850X | 2 TB | NVMe | PCIe 4.0 | 7,300 MB/s read | 6,300 MB/s write | $189.99 $149.99 at Amazon (save $40)

WD Black SN850X | 2 TB | NVMe | PCIe 4.0 | 7,300 MB/s read | 6,300 MB/s write | $189.99 $149.99 at Amazon (save $40)
Our favorite SSD for gaming right now encapsulates the best PCIe 4.0 offers in terms of performance (check out our review). That makes it a great fit for a boot drive with space to spare for your game library, and at this price, we're happy to pay the premium for its higher speed.

Price check: Newegg  $156.54 | Best Buy $179.99

Another from WD, the SN770, is down to $78 for 1TB of decently quick PCIe 4.0 storage. That seems pretty great, though looking through previous pricing we've covered for this drive, it's not worth shouting about. You could've grabbed this drive for the superb price of $43 last July.

You may be noticing a trend here: besides November, when Black Friday rolls around, one of the better months to buy PC hardware is July.

I won't chalk that entirely up to Amazon's incoming Prime Day event, which lands this year on July 16–17, though it helps. That event may be limited to Prime, and Prime members, though extends to other retailers by way of competition and jealousy. That's generally good news for us customers, as we don't necessarily have to pay Prime to score decent prices on tech. We tend to see discounts appearing across Best Buy, Newegg, and Amazon during July as they all try to fend off a summer sales slump.

If you were hoping to get ahead of the Prime Day sales with a quick deal on July 4th, I don't think that's happening. Instead, I'd wait a bit longer until Prime Day hits us proper. I still have reservations about whether we'll see any deals quite as good as 2023, namely because the SSD market has generally stifled further price reductions and lower production has kept prices more buoyant than before. Though we should at least see a bit more competition for competitive prices than retailers.

Right now, one of the better deals I can find is this Nextorage 1 TB drive with a heatsink included. It's a regular star for us, as it's frequently discounted, but its $80 sticker price is nothing special. That's pretty much par for the course. Otherwise, Newegg's independence day sale hasn't hugely inspired me for storage, as I'm usually looking for 2 TB or more. Best Buy's current sale stock also doesn't appeal.

Nextorage NEM-PA | 1 TB | NVMe | PCIe 4.0 | 7,300 MB/s Read | 6,000 MB/s write | $149.99 $79.99 at Newegg (save $70)

Nextorage NEM-PA | 1 TB | NVMe | PCIe 4.0 | 7,300 MB/s Read | 6,000 MB/s write | $149.99 $79.99 at Newegg (save $70)
Nextorage may be a relatively new name in the world of NMVe SSDs but don't be fooled by appearances. This drive sports a Phison E18 controller, the very same used in a number of high-performance SSDs and the 1 TB version represents excellent price/performance value here. Check out our review for more.

Price check: Amazon $99.99

Another reason to stave off your worst capitalist desires for at least another week or two is because we're seeing some prices increase, before likely decreasing again during the major sales event. That's one of the oldest tricks in the book, and a sucky one at that. It's done to make deals look better than they are, and while technically you're paying no more for that product in the sale than you would have a few weeks prior, you might think it's a better deal than it actually is. 

This Lexar NM790 is currently discounted by 22% from $190 to $148. That seems like a pretty good deal, except this drive had been selling at $148 or lower for a while. 

We've had this same drive on cheap SSD deals page for a while from a different seller, down to $135.

Lexar NM790 | 2 TB | NVMe | PCIe 4.0 | 7,400 MB/s read | 6,500 MB/s write | $146.66$134.75 at Amazon (save $11.94)

Lexar NM790 | 2 TB | NVMe | PCIe 4.0 | 7,400 MB/s read | 6,500 MB/s write | $146.66 $134.75 at Amazon (save $11.94)
This SSD is a great deal right now, compared to slimmer sales elsewhere, and Lexar has put together a superb SSD in the NM790. Thanks to high-layer NAND and a low-power controller, you can get tons of storage here on an energy-efficient and great-performing drive for not much cash. Often much less cash than the competition, even. Read our Lexar NM790 (4 TB) review for more.

Price check: Newegg $149.99

Prices fluctuate, that's a given. Retailers are within their rights to increase and decrease prices at will. Though increasing a price only to make deals appear better than they are later on is a frustrating practice we do see from time to time. That's why we always recommend checking out products on price comparison sites, such as CamelCamelCamel

Or PC Gamer, of course, as we're doing all that work for ya. Stay tuned to our Prime Day SSD deals page for the best of the event when it rolls around.

Jacob Ridley
Senior Hardware Editor

Jacob earned his first byline writing for his own tech blog. From there, he graduated to professionally breaking things as hardware writer at PCGamesN, and would go on to run the team as hardware editor. Since then he's joined PC Gamer's top staff as senior hardware editor, where he spends his days reporting on the latest developments in the technology and gaming industries and testing the newest PC components.