Surprise, surprise: The ROG Xbox Ally X just got a AU$200 price hike in Australia

Asus ROG Xbox Ally X handheld gaming PC — (Image credit: Future)

The ROG Xbox Ally X was already expensive when it launched late in 2025, but its Australian RRP of AU$1,599 has just increased to AU$1,799. That AU$200 increase is pretty significant when you consider that other consoles, like the PlayStation 5 and Xbox Series X, usually get price hikes in increments of AU$30 to AU$50.

In other words: If you wanted a ROG Xbox Ally X and didn't buy one yesterday, you're probably kicking yourself. I've reached out to Asus for more information on the price increase, and will update when I hear back. The price rise is reflected by all retailers that sell the unit directly in Australia, including JB Hi-Fi and ASUS direct.

It's pretty easy to put the pieces together ourselves though. The RAM and storage crisis is in full swing and few gaming hardware makers are unaffected by it. It's affecting Steam Deck OLED supply in some regions, and it's reportedly prompting Nintendo to reconsider its price for the Nintendo Switch 2. Sony is also reportedly looking to delay the PS6, while Valve has confirmed its Steam Machine and Steam Frame hardware has been pushed back due to the shortages.

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Shaun Prescott is the Australian editor of PC Gamer. With over ten years experience covering the games industry, his work has appeared on GamesRadar+, TechRadar, The Guardian, PLAY Magazine, the Sydney Morning Herald, and more. Specific interests include indie games, obscure Metroidvanias, speedrunning, experimental games and FPSs. He thinks Lulu by Metallica and Lou Reed is an all-time classic that will receive its due critical reappraisal one day.

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