'We launched ray tracing and DLSS to a thud' reveals senior Nvidia suit reminiscing on the troubled launch of Nvidia's first RTX GPUs

Nvidia DLSS 2.0 — (Image credit: Nvidia)

Sometimes it feels like Nvidia's dominance is so great, the company couldn't possibly care or even notice what we tiny fleas of PC gaming think. So, it's intriguing to find a senior Nvidia suit observing that the RTX 20 series of graphics cards launched to a "thud". Maybe Nvidia does see us after all.

More specifically, senior Nvidia VP Jeff Fisher says that Nvidia, "launched ray tracing and DLSS to a thud." It was, of course, the RTX 20 family released in September 2018 that introduced those technologies.

Kim explains that, "the problem was the GeForce RTX offered negligible gains in frame-rate performance over the previous-generation Pascal cards. And when gamers turned on ray tracing, which was supposed to be the killer new feature, the RTX cards suffered a 25 percent drop in frame rate. DLSS performed marginally better. When enabled, it allowed cards to run about 40 percent faster than Pascal, but at a noticeable loss of image quality." Ouch.

The book was written with widespread cooperation from Nvidia, including access to multiple senior Nvidia figures and Jensen Huang himself. So, while it's not Nvidia itself describing the RTX 20's performance gains as negligible, decrying the frame rate drop due to ray tracing or noting the poor image quality of early DLSS upscaling algorithms, these are sentiments that originate very close to the company.

RTX 2080 — Nvidia's RTX 20 series debuted DLSS and ray tracing to a 'thud' according to Nvidia itself.

MFG also comes with some loss of image quality, albeit again not as substantial as that associated with DLSS 1.0 upscaling. But the point is that the RTX 50 family looks a lot like the RTX 20. Its pure rendering performance advantage over the previous generation is marginal, so it's other features that it must rely on for appeal.

The problem is that the RTX 20 cards had both ray tracing and DLSS as new features, with the new RTX 50 family has to make do with just MFG as a major differentiator. Though the 50 series features are far more polished. Nevertheless, has that launched to a 'thud' or has it been more generously received? Answers in a comment below!

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Jeremy has been writing about technology and PCs since the 90nm Netburst era (Google it!) and enjoys nothing more than a serious dissertation on the finer points of monitor input lag and overshoot followed by a forensic examination of advanced lithography. Or maybe he just likes machines that go “ping!” He also has a thing for tennis and cars.