PC Gamer Chat Log Episode 64: Weird brand tie-ins

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Hiya PC gamers, welcome to this week's episode of the PC Gamer Chat Log podcast!! The team's been real busy lately: Summer Game Fest approaches, as does our own PC Gaming Show. 'Tis the season for announcements, so everyone has been stuffing their noggins with brand new gaming goodness.

Don't worry, the podcast still soldiers on among the chaos, and this week we're bringing Tyler Colp along to talk all about videogame brand tie-ins. You know, like Monster Energy being in Death Stranding for whatever reason, or Barack Obama co-opting the Xbox version of Burnout Paradise to display billboards for his 2008 campaign. That kinda weird, sometimes fitting/immersive but quite often just very bizarre real-world additions that permeate our virtual worlds.

We also touch upon the brands that go all-out, like the fact that Burger King somehow has multiple real videogames under its belt. We even find a little bit of time to go off-topic into your standard crossover fare, like how they put 2B in everything these days and I also get the chance to talk about the Persona 5 curse,

We no doubt missed a ton of weird tie-ins, so pop over to the PC Gamer forums and share some of your personal faves. We'll have a thread set up about this week's episode, and Lauren and I will be joining in on the discussion, too.

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Don't forget to check us out over on the PC Gamer forums, too! We'll be checking in every week to see what you lovely lot have to say about each week's episode, and joining in the discussion ourselves.

Mollie Taylor
Features Producer

Mollie spent her early childhood deeply invested in games like Killer Instinct, Toontown and Audition Online, which continue to form the pillars of her personality today. She joined PC Gamer in 2020 as a news writer and now lends her expertise to write a wealth of features, guides and reviews with a dash of chaos. She can often be found causing mischief in Final Fantasy 14, using those experiences to write neat things about her favourite MMO. When she's not staring at her bunny girl she can be found sweating out rhythm games, pretending to be good at fighting games or spending far too much money at her local arcade.