GameStop announces plans to sell off French and Canadian outlets, while its CEO yells about 'Wokeness and DEI' in bizarre, self-defeating promotion

GameStop
(Image credit: GameStop)

Video game retailer GameStop has announced plans to "pursue a sale" of its operations in France and Canada, in the latest setback for the company's international business. According to a brief press release posted to the GameStop website (via the Toronto Star) the move comes in the wake of an "evaluation of its international assets".

An SEC filing made in February last year stated GameStop had a total of 332 stores in France, and 203 retail outlets in Canada. No specific reason was given for the sale, but in a bizarre statement on X, Gamestop CEO Ryan Cohen seemed to take issue with the progressive nature of both countries. Requesting emails from individuals interested in "buying GameStop Canada or Micromania France", Cohen added that "High taxes, Liberalism, Socialism, Progressivism, Wokeness and DEI included at no additional cost if you buy today!"

Setting aside the unprofessional nature of Cohen's statement, it's bizarre to see a CEO advertise the sale of part of his business by highlighting all the things he thinks is bad about it. It's like a market stall hawker yelling "Come and buy my apples, a free worm in every bite!". Here, of course, the worms are entirely imagined, but even if they weren't, you don't promote the fact. It's a deeply irrational and counterproductive mindset.

The reality is that the physical side of GameStop's business has been in steady decline for a while. In 2019, GameStop closed around 200 stores in an attempt to "reboot" the company. GameStop's fortunes briefly rose due to its 2021 stock surge, but shares quickly plummeted following that initial spike.

Meanwhile, GameStop has continued to close physical stores worldwide. According to a separate SEC filing posted in December (via The Hill) GameStop shuttered its stores in Ireland, Switzerland and Austria in 2023, and initiated plans to wrap up its retail operations in Germany in 2024.

2025 gamesBest PC gamesFree PC gamesBest FPS gamesBest RPGsBest co-op games

2025 games: This year's upcoming releases
Best PC games: Our all-time favorites
Free PC games: Freebie fest
Best FPS games: Finest gunplay
Best RPGs: Grand adventures
Best co-op games: Better together

Contributor

Rick has been fascinated by PC gaming since he was seven years old, when he used to sneak into his dad's home office for covert sessions of Doom. He grew up on a diet of similarly unsuitable games, with favourites including Quake, Thief, Half-Life and Deus Ex. Between 2013 and 2022, Rick was games editor of Custom PC magazine and associated website bit-tech.net. But he's always kept one foot in freelance games journalism, writing for publications like Edge, Eurogamer, the Guardian and, naturally, PC Gamer. While he'll play anything that can be controlled with a keyboard and mouse, he has a particular passion for first-person shooters and immersive sims.

Read more
LONDON, ENGLAND - SEPTEMBER 24: The Ubisoft logo is displayed during the Brand Licensing Europe at ExCel London on September 24, 2024 in London, England. Brand Licensing Europe (BLE) event is dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers for three days of deal-making, networking and trend spotting. (Photo by John Keeble/Getty Images)
Ubisoft closes another studio, announces layoffs at 3 more as part of 'ongoing efforts to prioritize projects and reduce costs'
Aloy
Sony gets people scratching their heads after region-locking purchases of Horizon Forbidden West, 10 entire months after its initial release
sniper elite 5 cover
Sniper Elite CEO reckons Swen Vincke is right to snarl at short-sighted publishers: 'You could argue that their business at senior level isn't making games… their business is managing their shareholders' perceptions'
Mechwarrior 5: Clans
Piranha Games will lay off employees after Mechwarrior 5: Clans 'performed below projections'
Assassin's Creed Shadows promo image
Ubisoft had an absolutely dire 2024 and desperately needs a win
Assassin's Creed meets PUBG
Ubisoft is reportedly talking to Tencent about creating a new business entity to manage Assassin's Creed and other big games
Latest in Games
Steel Hunters hands-on
Steel Hunters is like a more tactical Titanfall, but as an extraction shooter it's undermined by boring loot
helldivers 2
'Never thought I'd go back' Helldivers 2 players steel themselves to return to the site of its most infamous battle, Malevelon Creek
Several adventurers in World of Warcraft Classic's hardcore server crying over the death of a fallen comrade.
Blizzard plans to revive WoW Classic Hardcore characters 'at our sole discretion', after DDOS attack puts major streamer guild OnlyFangs in the ground
Assassin's Creed Shadows change seasons - An upper-body shot of Yasuke looking cheerfully up into the distance.
Assassin's Creed Shadows is a hit and Steam played a 'significant role' in that: 27% of activations were on PC and it's the 2nd-biggest AC launch of all time
The outlast trials setting
'You just have to make them think this world is real, and this world can hurt you': The Outlast Trials devs discuss a changing horror genre and an insatiable need for scares
While Waiting
While Waiting is a game all about chugging through life's most mundane tasks with a heaping side order of whimsy
Latest in News
helldivers 2
'Never thought I'd go back' Helldivers 2 players steel themselves to return to the site of its most infamous battle, Malevelon Creek
Several adventurers in World of Warcraft Classic's hardcore server crying over the death of a fallen comrade.
Blizzard plans to revive WoW Classic Hardcore characters 'at our sole discretion', after DDOS attack puts major streamer guild OnlyFangs in the ground
Assassin's Creed Shadows change seasons - An upper-body shot of Yasuke looking cheerfully up into the distance.
Assassin's Creed Shadows is a hit and Steam played a 'significant role' in that: 27% of activations were on PC and it's the 2nd-biggest AC launch of all time
Typing on internet search toolbar: What am I doing?
How a Microsoft exec managed to pitch Microsoft Word through the genius tactic of being able to actually use it in a 'type-off' demanded by clients: 'I was the only one who'd actually been a secretary'
The outlast trials setting
'You just have to make them think this world is real, and this world can hurt you': The Outlast Trials devs discuss a changing horror genre and an insatiable need for scares
Half-Life wallpaper - Gordon Freeman
Former Valve exec says the company struggled to sell Half-Life until coming up with the ultimate 'one simple trick' of marketing manoeuvres: slapping a 'Game of the Year' sticker on the box