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Nvidia launches GPUs from Jen-Hsun's kitchen and AMD now sells mountain bikes. What gives 2020?

(Image credit: AMD)
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Following Nvidia’s announcement of the RTX 30-Series GPU’s (opens in new tab) we've now discovered that AMD is switching things up a gear and is selling road and mountain bikes from its US fan store. That’s right, you can now whizz around on your snazzy two-wheeler, sporting the AMD logo as a form of free advertising for the brand.

The road bike, or cruiser (opens in new tab) (via Guru3D (opens in new tab)), isn’t the fanciest of its kind, but looks kinda swanky with its arched frame, and may have a place for those who don’t mind sitting a little low and far back from their handlebars. You do have to pedal backwards to break, though, which is not to everyone’s taste, and there’s only one gear. We just have to hope that's not an allegory for the upcoming AMD RDNA 2 (opens in new tab) release.

The AMD mountain bike's (opens in new tab) list of features is a lot more comprehensive, with a dual suspension frame, 21 speeds, and Shimano twist grip shifters, which I assume is the cycling equivalent of fancy flappy-paddles. I hope this makes sense to some of you out there, because I deal in computers, not cycles. As we all thought AMD did—until today.

Cut the cord...

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Both the AMD road and mountain bikes are retailing at $299—which doesn’t necessarily bode well for the high-end pretentions of the mountain bike especially. There are a couple of black or white paint-job combos, each accentuated with vibrant tangerine features. I mean, look at those tires. These bikes ship anywhere in the US for just 50 bucks, but don’t export to any other countries… way to exclude half your fan-base, guys.

Although such merch is all marketing, as opposed to AMD having a newfound genuine dedication to the world of cycling, it’s certainly a clever way to cash in, what with everyone's newfound cycling obsessions surfacing over the lockdown period.  The bikes obviously aren't actually made by AMD itself, there are no 7nm TSMC transistors anywhere near them after all, but the logo's on it, so it counts. 

But we’re still anticipating some compelling new GPU things from AMD around October time, alongside the new Zen 3 Ryzen CPUs (opens in new tab), so let’s hope the company can keep up the product cycle and it ain't all torque. 

Katie Wickens
Katie Wickens

Screw sports, Katie would rather watch Intel, AMD and Nvidia go at it. Having been obsessed with computers and graphics for three long decades, she took Game Art and Design up to Masters level at uni, and has been demystifying tech and science—rather sarcastically—for two years since. She can be found admiring AI advancements, scrambling for scintillating Raspberry Pi projects, preaching cybersecurity awareness, sighing over semiconductors, and gawping at the latest GPU upgrades. She's been heading the PCG Steam Deck content hike, while waiting patiently for her chance to upload her consciousness into the cloud.